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Rothwell & Towler appoint Social Media Manager

07 October 2011 09:02

Tristan, brother of Managing Partner Martin Rothwell , has returned to his roots in the south west, and the family business, having spent the past 15 years working as an analyst in the City

Independent insurance specialists, Rothwell & Towler have appointed Tristan Rothwell as Social Media Manager for the company's leading brand, World First Travel Insurance.

Tristan, brother of Managing Partner Martin Rothwell, has returned to his roots in the south west, and the family business, having spent the past 15 years working as an analyst in the City.

The new role has been created to utilise a range of social media platforms to reach new customers, increase traffic to the World First Travel Insurance website and provide expert advice and information regarding travel and travel insurance matters.

Managing Partner, Martin Rothwell has been using Twitter since 2009 and has developed a large following. @martinrothwell regularly communicates with leading travel writers and industry contacts to provide insights regarding World First Travel Insurance products and services. Use of the social media platform has resulted in national exposure, spokesperson opportunities and sales that would otherwise have been missed.

In recent months Martin identified a need for a more proactive and structured approach to social media across a range of platforms and created the role of Social Media Manager. World First are one of the few travel insurance companies to use social media and are seeking to lead the way in effective use of the technology through the creation of the new role.

As well as regularly updating Twitter and Facebook, Tristan Rothwell will be responsible for developing the company's social media strategy and campaigns. He will also manage the company's link building, Blog and will be working closely with the newly appointed Digital Director and team of external copywriters and designers. Tristan will be managing all of the World First Twitter accounts alongside his own World First Twitter profile, @WFTristan.

Tristan's background in analytics will be put to good use in the new role as he takes on the responsibility of developing measurement tools for the company's online efforts and sales tracking.

Already @WFInsurance on Twitter has increased the number of followers and retweets through new competitions and campaigns. Most recently the company has been giving away the Amazon Kindle as a prize. The number of people engaging with the company through Facebook has more than doubled in the past few months and the World First Travel Insurance blog is receiving a steady stream of readers.

Visitors to www.world-first.co.uk from links posted on social media platforms are increasing all the time and will be boosted furthermore by new mobile enabled sites for visitors wanting to visit via their iPhones and other mobile devices. With the appointment of the Social Media Manager alongside all the other marketing activities, Martin Rothwell expects visitor numbers on the website to double in the next 12 months.

Martin said, "Online sales have increased 110 percent in the past year, this has led to the company increasing staffing levels and moving to new premises. By developing a dedicated social media strategy and integrating it with the existing strategies for search engine visitor and conversion optimisation, the company expects to go from strength to strength."

Commenting on his appointment Tristan said, "It's great to be part of an evolution within the company. As a family run business Rothwell & Towler has continually developed, but this change marks a real shift. It is clear that more of our business is being carried out online. My role is to manage the growth in this area and develop ways of targeting new customers and engaging with key opinion formers as well as customers in a different way.

"We are a dynamic company and like to push the boundaries and challenge perceptions. It is my aim to make our social media presence the best in our field. I believe we are already leading the way in this area and want to ensure we maintain and grow this position."

Get involved by following @WFInsurance and liking the World First Facebook page.

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