Parents pull kids out of school to save on holidays

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New research by Holiday09.tv has revealed that one in three parents would have no reservations about their children missing some school-time in order to go on holiday.

With the best airfares and hotel deals falling outside of the bustling school holiday periods, the researchers discovered that many parents view breaking up early as a necessity.

They also found that a majority of the 1,250 holidaymakers who took part in the survey have little faith in the accuracy of holiday brochures, preferring to research deals online themselves.

"It's clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process," commented Ceriann Mullins, editor of Holiday09.tv.

A recent study by Kayak.co.uk found that six out of ten Brits are unwilling to let the fallout from the global financial crisis affect their plans for a winter break.

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