Baby boomers ' fuelling adventure holiday surge'
26 January 2009 11:19
Two out of three US tour operators are reporting that baby boomers are the new adrenalin junkies, with a sharp increase in bookings for adventure holidays.
Research conducted by the United States Tour Operators Association (USTOA) shows that baby boomers are opting for more independent travel experiences rather than the traditional escorted tour.
Bob Whitley, president of the USTOA, said that baby boomers were fuelling the growth in adventure holidays.
"Today Americans - especially the baby boomer generation - are no longer content to simply sightsee; they want to 'sight-do' and experience a destination," he added.
However, experts suggest that boomers should temper their 'devil may care' attitude to adventure by making sure they take out appropriate travel insurance.
Baby boomers from the US, Britain and Australia are leading the way in adventure tourism with some travel agencies reporting up to a 30 per cent increase in baby boomer bookings to destinations such as Peru, Nepal and Africa.
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