Baby boomers ' fuelling adventure holiday surge'
26 January 2009 11:19
Two out of three US tour operators are reporting that baby boomers are the new adrenalin junkies, with a sharp increase in bookings for adventure holidays.
Research conducted by the United States Tour Operators Association (USTOA) shows that baby boomers are opting for more independent travel experiences rather than the traditional escorted tour.
Bob Whitley, president of the USTOA, said that baby boomers were fuelling the growth in adventure holidays.
"Today Americans - especially the baby boomer generation - are no longer content to simply sightsee; they want to 'sight-do' and experience a destination," he added.
However, experts suggest that boomers should temper their 'devil may care' attitude to adventure by making sure they take out appropriate travel insurance.
Baby boomers from the US, Britain and Australia are leading the way in adventure tourism with some travel agencies reporting up to a 30 per cent increase in baby boomer bookings to destinations such as Peru, Nepal and Africa.

-
Adding optional extras for flights can now be as easy as choosing the right
travel insurance policy after the
...
[more...]
-
Parents taking asthmatic children on holiday may be interested in research that claims some cases of the condition may be caused...
[more...]
-
At least 22,000 passengers have been affected after an airline went bust, stranding customers at Spanish airports.
[more...]
-
A cross-country ski festival in the US is being moved with a week to spare after snow weakened ice.
[more...]
-
The NHS has issued guidance for people with diabetes about what they eat while they're on holiday.
[more...]
-
A new customer-friendly website has been launched by GolfHolidays.com to ensure that enthusiasts of the sport have the easiest...
[more...]
-
Typhoid cases have risen in parts of Zimbabwean capital Harare amid reports that some residents are no longer shaking hands for...
[more...]
-
Ski resorts in the west of the US got their first real snow of the winter following drier weather than is usual during December...
[more...]
-
Travellers should be aware that an American state has experienced an outbreak of measles, beginning at the start of the year when...
[more...]
-
Belgium is due for another general strike on Monday, with public and private sector workers taking a day of action over planned...
[more...]
-
Visitors to Zimbabwe have been reminded of the importance of having the correct
medical travel insurance after a typhoid...
[more...]
-
An Air Canada flight was delayed on Wednesday while cabin crew and passengers searched for an escaped cat.
[more...]