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New Brand Heralds Socially Networked Age for Worldwide Travel Insurance Specialists, World First

28 May 2010 08:26

Worldwide travel insurance specialist, World First has today unveiled its new brand, encompassing a new logo and strap line, marking the company’s increased focus on its online activity and its move into social media.  World First Travel Insurance has more than 25 years experience of providing excellent value, service and care, and its social media activity is a big step in continuing to provide a collaborative and interactive service for all its customers.

The new, web friendly logo which was designed by North Devon design experts Tigerplum, will be used across all World First’s consumer and trade touch points including its website, blog, Facebook pages and twitter streams:

Since embarking on its social media programme in September, World First has already gathered over 500 followers on twitter.  Traffic to the main website ( is up by 75%, and it’s estimated that, even in its infancy, 10% of the online referrals are coming from social media activity.

World First offers some of the most comprehensive and value for money travel insurance quotes available on the market today.  It specialises in all forms of travel insurance, with a particular excellence in travel insurance for people with pre-existing medical conditions, often beating nearest competitor quotes by several hundreds of pounds.

“As a company which has always sought to talk to our customers in the way which works best for them, we have been following the exponential growth of social media with interest,” comments Martin Rothwell, Managing Partner of World First.  “We are already seeing the benefits of our various platforms, and have been getting excellent comments from our followers.  It is important for us to stay ahead of the curve when we interact with our customers, and our tweets, posts and blogs help us do this.

“But it is not just about staying a step ahead.  Using social media has also really benefited our travel trade activity too and, as a direct result of this strategy we are now talking to some of the most exciting online travel brands (announcements to follow soon) about our white label service ‘Trade Routes”, which is compliant with Financial Services Authority regulations on the sale of connected travel insurance policies and a solution to the problems many online agents now face when selling travel insurance online.”