Call for an instant quote 0345 90 80 161
Open Mon to Fri 08:30 - 19:00 | Sat 09:00 - 16:00 (GMT)
30 May 2012 09:06
Abta's new campaign hopes to make going on holiday easier for younger people
A travel organisation has launched a campaign to reach out to young people embarking upon foreign holidays this summer.
Abta's Love Summer, Love Travel drive is aimed at 18 to 34-year-olds and offers holidaymakers advice and travel tips, with a dedicated Facebook page also on hand.
After checking out the tips many young holidaymakers will be ready to book their summer break, however they should not do so without first arranging some travel insurance cover.
The Facebook page - facebook.com/abtalovetravel - showcases the best holiday destinations alongside information about the places and dates for festivals and other events that may appeal to the younger market.
The campaign comes after Abta's research showed that many holidaymakers in the under 25 age group booked their summer break with the help of a travel agent.
Victoria Bacon, Abta head of communications, said: "Abta has very strong brand recognition among all consumer age groups. Research shows that they tend to associate us very strongly with values of trust, security and authority.
"The aim of this campaign is to raise brand awareness of Abta's offer to consumers, highlight the huge variety of our membership and encourage people to look for the Abta logo when they book."
08 August 2019
Looking to travel back in time? Walk in the footsteps of Zeus and Apollo as you explore some of Greece's most iconic historical sites.
[more...]
Want to explore off the beaten track? Discover your new Grecian paradise in one of these secluded island locations...
Find your favourite Greek food with our guide on how to let your taste buds explore the delicious flavours of Greece.
Ever wondered what life was like in Ancient Greece? Explore the city that many call the birthplace of Western civilisation by visiting these fantastic attractions in the legendary city of Athens.
Which Greek Island should I visit? A common question if you want to experience the beauty of Greece's many islands. Find the answer in our quick guide to ten of the best.
02 August 2019
What's the best beach resort in Portugal? Find out with our guide to some of the best seaside getaways Portugal has to offer...
Want to experience the taste of Portugal? Make sure you're hungry when you try some of these excellent foods that showcase the best of Portuguese cuisine.
Ready to explore one of Central Europe's grandest cities? Check out these must-see attractions in Hungary's beguiling capital, Budapest...
The Hungarian Grand Prix is one of the best motorsport experiences around, and here's everything you need to know if you're going this summer.
17 July 2019
Heading to Porto? Get more out of your visit and explore the best things to eat, drink and do in Portugal's second city with these great tips.
Want to experience a different side of Portugal? Check out one of these great destinations that lie a step or two away from the standard tourist trail...
08 July 2019
Want to taste the real France? Experience the best French food and drink at one of these excellent foodie festivals. Perfect for food and wine lovers everywhere!