Call for an instant quote 0345 90 80 161
Open Mon to Fri 08:30 - 19:00 | Sat 09:00 - 16:00 (GMT)
Or call 0345 90 80 161
30 May 2012 09:06
Abta's new campaign hopes to make going on holiday easier for younger people
A travel organisation has launched a campaign to reach out to young people embarking upon foreign holidays this summer.
Abta's Love Summer, Love Travel drive is aimed at 18 to 34-year-olds and offers holidaymakers advice and travel tips, with a dedicated Facebook page also on hand.
After checking out the tips many young holidaymakers will be ready to book their summer break, however they should not do so without first arranging some travel insurance cover.
The Facebook page - facebook.com/abtalovetravel - showcases the best holiday destinations alongside information about the places and dates for festivals and other events that may appeal to the younger market.
The campaign comes after Abta's research showed that many holidaymakers in the under 25 age group booked their summer break with the help of a travel agent.
Victoria Bacon, Abta head of communications, said: "Abta has very strong brand recognition among all consumer age groups. Research shows that they tend to associate us very strongly with values of trust, security and authority.
"The aim of this campaign is to raise brand awareness of Abta's offer to consumers, highlight the huge variety of our membership and encourage people to look for the Abta logo when they book."
07 June 2019
Get hitched without a hitch! Here are our top tips on how to choose your perfect wedding location abroad, covering everything from food to legalities.
[more...]
03 June 2019
Want to get into surfing but not sure where to go? Here's where you should be heading to get the best beginner waves around the world.
Heading to the showpiece event of women's football in France this summer? Here's everything you need to know about England's venues for France 2019.
Get more out of your smartphone when you go travelling by downloading these travel apps and make your trip easier at the touch of a button.
24 May 2019
Heading to the football in Baku but don't know what else to do? Explore the hip and trendy crossroad of Europe and the Middle East and experience the fast-growing phenomenon, Azerbaijan.
Two of London's top football teams head east in search of silverware on May 29. If you're heading to Baku for the final, here's our guide on what you need to know before you go...
17 May 2019
There's more to Monaco than the Grand Prix. Discover the magic of the Mediterranean principality with our guide to what you must see in Monaco.
15 May 2019
Are you heading to one of Europe's best music festivals this summer? Then make sure you read our top ten tips before you leave...
What makes the Monaco Grand Prix so special? From a royal guestlist to a challenging circuit, we take a look at why the Monte Carlo Formula 1 race is so prestigious...
Get inspired for a summer of music, travel and adventure with our guide to some of the best music festivals around Europe.
07 May 2019
Thinking of visiting Spain? There are some excellent reasons to explore the country this spring and summer, from football finals to eating snails - so don't miss out!
Want to learn a new language without the hassle of going to classes? Check out our guide to the best free apps on the market and get yourself holiday-ready in no time.