Call for an instant quote 0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
12 December 2012 09:25
Abta will launch a promotional campaign in the new year to publicise the benefits of booking holidays with an Abta member
Abta is set to launch a promotional campaign in January designed to raise awareness among consumers of the benefits of booking holidays with an Abta member. The organisation said it will release a leaflet and supporting video, revamp the consumer section of its website and run promotions through social media and the wider media.
Abta said its research suggests there is already 78% consumer recognition of its brand and also claimed awareness levels of Atol have seen a 6% year-on-year decline. The organisation did, however, admit that another survey indicated that the benefits of Atol protection are rated slightly higher than those of Abta membership by the public.
The release of a leaflet entitled "Why book with an Abta member" will signal the launch of the publicity push in the new year. Abta will also be running a roadshow programme targeting students in the UK following on from its 2012 "Love Travel" university roadshow. "This initiative aims to further strengthen levels of awareness as well as promoting a better understanding of the full range of benefits of booking with an Abta member," an Abta spokesperson said. As well as being sure to book their holiday with a reputable travel company, consumers may also want to ensure they are taking out their travel insurance policy from a respected provider so that they can enjoy full peace of mind.
24 September 2016
Slim people who look physically healthy may still be at increased chance of being diagnosed with bowel cancer if they have raised insulin levels, according new research.
[more...]
23 September 2016
Theresa May is being urged to give the go-ahead for flights to resume between the UK and Sharm el-Sheikh by the head of the cross-party parliamentary group on Egypt.
22 September 2016
Budget airline Jet2.com is to open its first base in the south of England at Stansted.
21 September 2016
Smoking rates have dropped to the lowest level on record in England, new figures show, suggesting messages about the health effects of cigarettes are hitting home.
20 September 2016
Concerns have been raised over flight disruptions caused by heavy drinking among passengers.
17 September 2016
British Airways' decision to launch direct flights from London to Tehran earlier this month positions Iran as one of the hottest destinations to visit in 2017, according to experts.
16 September 2016
More than 100 flights have been cancelled as French air traffic controllers go on strike again.
15 September 2016
Two thirds of MPs would support an expansion at Heathrow.
14 September 2016
TripAdvisor is launching a new homepage, making the booking of holiday activities and tours even easier.
13 September 2016
Travellers are to be charged to use fast lanes to get through passport checks in an attempt to cut queues.
09 September 2016
People travelling to regions affected by the Zika virus outbreak should practise safe sex for at least half a year upon their return, health leaders say.
08 September 2016
British Airways is apologising to passengers for delays after an IT glitch hit check-in systems.