Call for an instant quote 0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
12 December 2012 09:25
Abta will launch a promotional campaign in the new year to publicise the benefits of booking holidays with an Abta member
Abta is set to launch a promotional campaign in January designed to raise awareness among consumers of the benefits of booking holidays with an Abta member. The organisation said it will release a leaflet and supporting video, revamp the consumer section of its website and run promotions through social media and the wider media.
Abta said its research suggests there is already 78% consumer recognition of its brand and also claimed awareness levels of Atol have seen a 6% year-on-year decline. The organisation did, however, admit that another survey indicated that the benefits of Atol protection are rated slightly higher than those of Abta membership by the public.
The release of a leaflet entitled "Why book with an Abta member" will signal the launch of the publicity push in the new year. Abta will also be running a roadshow programme targeting students in the UK following on from its 2012 "Love Travel" university roadshow. "This initiative aims to further strengthen levels of awareness as well as promoting a better understanding of the full range of benefits of booking with an Abta member," an Abta spokesperson said. As well as being sure to book their holiday with a reputable travel company, consumers may also want to ensure they are taking out their travel insurance policy from a respected provider so that they can enjoy full peace of mind.
22 September 2017
A new computer code that can be applied to GP surgery data could be the answer to identifying those most at risk of developing bowel cancer.
[more...]
21 September 2017
The World Health Organisation (WHO) has issued a warning over a growing resistance to antibiotics.
20 September 2017
Thousands of Ryanair flights have been cancelled over the next six weeks, as the airline says it "messed up" allocation of its pilots' annual leave.
19 September 2017
Manchester's Girlguides are being urged to help the elderly with a new badge incentivising youngsters to tackle senior loneliness.
16 September 2017
Holidaymakers are being evacuated as winds up to 200km per hour hit Central Vietnam, with Typhoon Doksuri damaging houses, roads and infrastructure.
15 September 2017
People in parts of East Anglia are eight times more likely to survive liver disease than Blackpool residents, according to new data by Public Health England (PHE).
14 September 2017
A non-invasive alternative to gastric bypass surgery that helps people with Type 2 diabetes lose weight is being recommended for widespread use by NHS experts.
13 September 2017
Almost half of UK adults travelling to areas at risk of malaria are not covering themselves by taking medication, despite recommendations made by the NHS and world health organisations.
12 September 2017
A new health warning has been issued by scientists in Sweden, suggesting e-cigarettes with nicotine could lead to an increased risk of heart attacks and strokes.
09 September 2017
Researchers have developed a futuristic pen-like device that can tell whether someone has cancer much faster than current technology.
08 September 2017
A staffing crisis in the NHS is seeing cancer patients turned away from their GP surgery and instead visiting A&E, a report has claimed.
07 September 2017
Whether it's binge-watching box-sets, shopping for clothes, chatting to friends or picking up work emails, staying connected is pretty much essential to everyday life.