Atol awareness campaign launched

03 January 2013 09:23

The campaign is aimed at highlighting the importance of the new ATOL certificate for holidaymakers

The campaign is aimed at highlighting the importance of the new ATOL certificate for holidaymakers

In these economically challenging times, it's good to have peace of mind when travelling abroad. To this end, the Civil Aviation Authority (CAA) - the UK's specialist aviation regulator - launched a campaign on Boxing Day to raise holidaymakers' protection awareness still further. The new campaign is designed to familiarise travellers with how the Air Travel Organisers' Licensing (ATOL) logo relates to them and their holidays.

The drive is aimed at highlighting the importance of the new ATOL certificate - now issued every time a customer makes an ATOL-protected booking - following reforms earlier in the year. CAA chair Dame Deirdre Hutton wants the two-million-plus tourists who book ATOL-protected trips in January to be assured their money will be safe - even if their travel firm goes bust.

Dame Hutton said: "They will also receive an ATOL certificate, which will make it absolutely clear to them how their holiday is protected. This is a really important document. Holidaymakers should make sure they keep it handy on their trip so they have proof of their protection and the information they need if something goes wrong." Holidaymakers flying abroad hoping for peace of mind are also urged to take out travel insurance to help them relax even more as they get away from it all. Customers wishing to book ATOL-protected holidays are being urged to look for ATOL logos, or check company names on www.packpeaceofmind.co.uk - the CAA's new ATOL website.

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