Birthdays 'are top travel triggers'

26 February 2013 09:52

Pregnant women may require specialist travel cover

Pregnant women may require specialist travel cover

Celebrating landmark birthdays in style is the main reason Brits will choose to travel for a holiday in 2013, according to new research. In total 819 people took part in a survey at the end of last year via social media and 19 different incentives for travel were revealed.

Marking a special birthday was the reason given for 61% of journeys, with honeymoons (49%) and wedding anniversaries (40%) making up the rest of the top three. Another trigger suggested for booking a break was a reward for hard work (40%), while 19% felt the need to get away to satisfy a 'Bucket List' wish. Around 14% chose to fly off at the beginning of a new relationship and other reasons included recovering from an illness (7%) and spending inheritance cash (4%).

Time abroad before or after the birth of a child, known as a 'babymoon', was suggested by just 3% of the participants, with journeys before birth requiring special travel insurance for pregnant mums. Of those who took the Kuoni Special Occasions Travel Survey, 2% wanted to get away after the trauma of a divorce. "Travel is an investment for the future as well as the present," according to psychotherapist Christine Webber. She said that significant moments in people's lives often influence how they look at their relationships and the feelings they have can be more special if travelling is involved.

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