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03 January 2013 09:13
Three-quarters (74%) expect to begin their holiday research online
One in three British holidaymakers already have their eye on booking a trip abroad next year, although that could grow to two-fifths following the festive break, with record numbers expected to book their break online, according to new research.
Travel Weekly polled the responses of more than 500 consumers and found that 32% had already started their planning for a holiday next year, with a further 8% set to join the race immediately after Christmas. An additional 21% said they would start their search sometime between New Year and Easter as many people look to renew their annual travel insurance policies next month.
Almost three-quarters (74%) said the internet would be their first port of call when starting their holiday research, as around a quarter (24%) expect to receive a tablet device, such as an iPad, on Christmas morning. Nearly two-thirds (63%) said they expect to book a holiday online, although younger adults were considerably more likely (78%) to order their holiday on the internet than over-55s (52%).
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