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Cruise holiday 'popular option'

09 May 2011 10:33

A new study has indicated the growing popularity of cruise holidays among Britons

A new study has indicated the growing popularity of cruise holidays among Britons

More and more Britons are opting for cruise holidays, taking advantage of the value and variety on offer, according to figures.

A study into the performance of the cruise sector showed that last year 66% of UK travellers decided to take a voyage mainly because of value for money.

According to 24% of those surveyed by the Passenger Shipping Association (PSA), all-inclusive pricing is the most appealing factor of cruise holidays.

An adequate cruise travel insurance policy may help people feel more secure while on a trip to the sea.

Voyages from Southampton emerged as one of the most popular options last year. Currently, the port is the busiest in Europe.

Mediterranean cruises increased by 18% in 2010, with UK port departures to the region rising by 41%.

Commenting on the growing popularity of sea holidays, Bill Gibbons, director of the association, said: "In a challenging economic environment, these figures show cruising is giving the British customer what they want - a complete, inclusive holiday with exceptional value, high standards, endless variety and exciting destinations.

"It is a more contemporary form of package holiday that appeals to families, couples of all ages and those with an adventurous streak."