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Fifth of Brits book holidays after watching a movie

15 January 2018 08:55

Survey shows the extent to which movies influence holiday choices

Survey shows the extent to which movies influence holiday choices

A nationwide poll has uncovered the movies most likely to convince British holidaymakers to book their next getaway.

Coming in first place was the 2008 remake of Mamma Mia, which convinced almost one in 20 of the 2,000 adults polled to book a trip to the Greek island of Skopelos after watching the film.

Following closely behind are the classic Breakfast at Tiffany's and the Sex and the City movie, which led a further 31% to head New York-bound on their holidays.

Around 14% of those asked chose Thailand as their next holiday destination, having seen The Beach with Leonardo DiCaprio, and a further 13% were convinced to book Las Vegas after watching The Hangover, it was revealed.

The survey, carried out by Travel Republic, showed that movies inspired the choice of holiday of over half the adults polled. More than a third (35%) said they regularly add destinations to their bucket lists having seen them on the screen.


Naomi Wilkinson, Marketing Director at Travel Republic, said: "Films, like holidays, provide a great sense of escapism and our research has shown how influential films are in our travel planning.

"Watching a beautiful paradise scene on the big screen can spark wanderlust."

The poll also revealed that the average person waits 30 days between watching a film and booking their flights, but 11% start saving for their trip straight away.

"It seems we are a nation of romantics with popular scenes recreated from rom coms such as Notting Hill and PS I Love You," Ms Wilkinson said.

Taking a movie-inspired break? Make sure you have the right travel insurance to suit your needs.