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19 March 2014 13:10
Tui is inviting customers to take a 'virtual' Thomson or First Choice holiday
Holidaymakers are being offered the chance to go on a 'virtual vacation' to help them decide whether the real thing would be the right holiday for them.
The interactive tool sees users 'virtually arriving' in a choice of resorts used by Thomson or First Choice before being asked whether they want to relax by the pool or take part in activities.
Video footage filmed in the resorts will then give would-be holidaymakers a taste of what they can expect from their holiday - from how they spend their days to the evening entertainment.
The Holiday Open Day tool, which can be used on desktops as well as tablets and smartphones, has been developed by Tui UK & Ireland to help customers who want a Thomson or First Choice holiday decide which break suits them best.
After making decisions on a number of choices, customers are matched to a specific holiday and can share the 'experience' with family and friends.
Customers can enjoy their 'virtual holiday' without having to take out travel insurance although if they then opt for the real thing they should then take out a policy.
Jeremy Ellis, Tui marketing and digital director, said the new tool was part of the firm's 'Tuinnovate' programme which is focusing on innovation across its business.
Tui has also relaunched the Thomson and First Choice websites and is introducing free Wi-Fi across some of its key hotel concepts this summer.
Mr Ellis said: "New technology plays an increasingly important role in our efforts to bring more innovation to our business and fast, fluid and user-led content such as this is a new way for us to really bring to life our range of exclusive holiday concepts and physically show how they are the best holidays available, helping our customers find the perfect break for them."
The unveiling of the Holiday Open Day tool also follows the launch of the myThomson and myFirstChoice apps.
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