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Florida cuts prices to beat holiday slump

05 February 2018 08:54

Florida has dropped its holiday package prices.

Florida has dropped its holiday package prices.

Florida has dropped its holiday package prices so low that it is now cheaper than the Mediterranean, according to data from TravelSupermarket.

It's thought that the cheap deals are part of a bid to boost tourism in Florida, which has eased in the wake of the presidential election.

"Trump slump"

Researchers said a "Trump slump" and a fall in the pound have forced American hoteliers to drop prices to lure back lucrative British tourists.

A rise in holiday prices in Mediterranean hotspots like Ibiza and Tenerife is also due to people's reluctance to travel further afield to formerly popular spots like Turkey or North Africa over terrorism concerns.

This means that, particularly during peak seasons, prices for family holidays in Spain's most beloved tourist areas are hiking up.

Abu Dhabi follows price drop

TravelSupermarket looked at week-long holidays in May and revealed that a seven-night stay in a three-star hotel in Florida came in at around £478, while the same in Menorca cost £1,004 - 34% pricier.

Florida isn't the only destination dropping its costs to attract visitors; mid-haul destinations like Abu Dhabi and Dubai are currently coming in cheaper than Spain as well.

Flying from Birmingham to Abu Dhabi for a seven-night stay could cost travellers from £298, working out at 59% cheaper than Menorca and 27% cheaper than Tenerife.

Families with small children, however, are not encouraged to choose Abu Dhabi or Dubai as a May/June destination, as temperature can reach highs of about 40C.

Tempted to go long-haul for cheaper this summer? Don't forget your travel insurance. We offer packages to suit every sort of traveller.