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16 January 2013 10:26
Nine out of 10 holidaymakers look at online consumer reviews before booking their holiday
Exclusive research for Travel Weekly has revealed the importance of online consumer reviews in helping people make decisions about where they go on holiday. Carried out by Explore Research, the survey of 500 UK adults found that nine out of 10 holidaymakers go on the internet to look up consumer reviews before deciding on a destination.
Two out of three people do this often or always, yet three out of four rarely contribute their own reviews - meaning the minority have a disproportionate influence. Bad reviews often act as a deterrent, with one in five looking elsewhere for a hotel or holiday after reading one.
Of the respondents, 33% always study online consumer reviews before booking, 30% often do, 29% sometimes do and 8% never do. Meanwhile, 35% admit they never post reviews, with 41% doing so sometimes, 15% saying often and 9% saying always. People who regularly jet off on holiday can save money by covering themselves with annual travel insurance.
28 February 2020
From tulip-filled trips to rose-tinged rests, these destinations are the perfect way to see in the new season.
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04 January 2021
Join us on a journey to Ancient Greece to discover more about history's most revered statue.
Head north for a light show like no other. Discover how you can see the Northern Lights for yourself.
Discover more about the magnificent waterfall perched on the border of Zambia and Zimbabwe.
10 December 2020
Don't sleep on the world's most impressive dormant volcano.
A destination that stands head and shoulders above the rest.
19 November 2020
Take a tour of one of South America's most captivating natural landscapes.
Discover the hidden depths of the world's most recognisable desert gorge.
It's the question on everyone's mind right now - unfortunately, there's still no easy answer...
Discover why planes are more hygienic than you might think.
Dive into Queensland's colourful coral.
02 November 2020
With the global travel industry slowly getting back on its feet, it's a great time for holiday bargain hunters. Here are our top tips for 2021.