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16 January 2013 10:26
Nine out of 10 holidaymakers look at online consumer reviews before booking their holiday
Exclusive research for Travel Weekly has revealed the importance of online consumer reviews in helping people make decisions about where they go on holiday. Carried out by Explore Research, the survey of 500 UK adults found that nine out of 10 holidaymakers go on the internet to look up consumer reviews before deciding on a destination.
Two out of three people do this often or always, yet three out of four rarely contribute their own reviews - meaning the minority have a disproportionate influence. Bad reviews often act as a deterrent, with one in five looking elsewhere for a hotel or holiday after reading one.
Of the respondents, 33% always study online consumer reviews before booking, 30% often do, 29% sometimes do and 8% never do. Meanwhile, 35% admit they never post reviews, with 41% doing so sometimes, 15% saying often and 9% saying always. People who regularly jet off on holiday can save money by covering themselves with annual travel insurance.
23 June 2017
The fall in the value of the pound could pose a shock to British holidaymakers this summer, a currency expert has warned.
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22 June 2017
Britons have been warned that they could be banned from all-inclusive holidays unless they stop making bogus food poisoning claims.
21 June 2017
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20 June 2017
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17 June 2017
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16 June 2017
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15 June 2017
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14 June 2017
British holidaymakers will benefit from the end of mobile roaming charges this week.
13 June 2017
UK holidaymakers could face higher costs in the months ahead following the collapse in the pound, the owner of a major travel firm has warned.
10 June 2017
Holidaymakers planning trips abroad in the coming days will be monitoring the progress of the pound closely following the surprise general election result.
09 June 2017
Family holidays to traditional hotspots like Menorca and Ibiza could end up costing more than far-flung destinations such as Orlando, Thailand and Bali, surprising new research suggests.
08 June 2017
Two of Europe's major budget airlines enjoyed strong passenger growth last month, as the summer holiday season got under way.