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16 January 2013 10:26
Nine out of 10 holidaymakers look at online consumer reviews before booking their holiday
Exclusive research for Travel Weekly has revealed the importance of online consumer reviews in helping people make decisions about where they go on holiday. Carried out by Explore Research, the survey of 500 UK adults found that nine out of 10 holidaymakers go on the internet to look up consumer reviews before deciding on a destination.
Two out of three people do this often or always, yet three out of four rarely contribute their own reviews - meaning the minority have a disproportionate influence. Bad reviews often act as a deterrent, with one in five looking elsewhere for a hotel or holiday after reading one.
Of the respondents, 33% always study online consumer reviews before booking, 30% often do, 29% sometimes do and 8% never do. Meanwhile, 35% admit they never post reviews, with 41% doing so sometimes, 15% saying often and 9% saying always. People who regularly jet off on holiday can save money by covering themselves with annual travel insurance.
09 March 2020
Move over hot cross buns and chocolate eggs, there's a whole world of Easter treats out there. Here are some alternative Easter foods from around the world.
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Forget egg hunts and bunnies, Easter's done a little bit differently in these corners of the world. Here five alternative Easter celebrations.
28 February 2020
Keep your carbon footprint in check and travel green with our eco-friendly travel tips.
25 February 2020
For true carefree travel, decide on a destination that's kinder to the planet...
20 February 2020
Travel into the future and not just through time-zones, with destinations shaping urban living.
National Anthem Day falls on the 3rd March, so what better excuse is there to delve into into the world of music and motherland?
Discover five alternative places to get down on one knee this leap year.
Two-wheels are better than none. Check out our favourite cities best explored from a saddle.
04 February 2020
Make your phone the perfect travel companion for the new year...
Bohemian boulevards and ornate opera houses await away from the Six Nations action.
Kite Flying Day falls on 8th February. What better time is there to plan your next trip through the skies?
10 February 2020
With Ferris Wheel Day on 14th February, there's never been a better excuse to enjoy a foreign skyline.