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25 May 2011 09:20
An increasing number of Britons looking for adventurous safari holidays are heading to Kenya to witness the wildlife on the Masai Mara
The number of British holidaymakers visiting Kenya rose 10% during the first quarter of this year, compared with the corresponding period in 2010, according to new figures.
Kenya Tourist Board UK said the largest group of tourists visiting the African nation continued to be Britons, as an increasing number of people looking for adventurous safari holidays are heading to the country to witness the wildlife on the Masai Mara.
This means a rise in the number of people taking out travel insurance for the country.
Figures also show a 40% year-on-year increase in the total number of people visiting the country during the first three months ending March.
Angie Sloan, director of Kenya Tourist Board UK, said she was "delighted" with the figures and hoped that the country would see a record high number of tourists this year.
The figures are indeed impressive, given the fact that Kenya's tourism sector is facing tough competition from other countries, such as South Africa, famous for their safari holidays.
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