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17 July 2012 08:46
Eurostar passenger numbers were up two per cent in the first six months of the year, new figures show
Taking the Eurostar to Paris or Amsterdam is becoming increasingly popular among holidaymakers, new figures suggest.
The high-speed train service carried a total of 4.8 million passengers between January and June this year, 2% more than in the same period last year, with a rise in tourist numbers making up for the falling number of business travellers.
The company's chief executive Nicolas Petrovic said: "We have delivered a resilient performance in the first half of the year despite the difficult economic climate.
"Leisure bookings have continued to grow and we have seen good take-up for travel to London over the summer period. During the Queen's Jubilee we had one of our busiest weekends on record."
Eurostar marketing director Lionel Benbassat told Marketing: "A series of recent price-led promotions and marketing campaigns have worked well in communicating attractive fares, convenient connections and fast journey times.
"As a result, we are seeing more customers choosing high-speed rail over plane for destinations like Amsterdam and Provence, as well as the traditional capital cities of Paris and Brussels."
Travellers booking a Eurostar ticket from London St Pancras to Paris or Brussels should remember to take out travel insurance to make sure they are covered if their trains are delayed or cancelled.
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