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Nine in 10 Brits plan foreign holiday

25 April 2014 09:06

Nine in 10 Britons are planning a holiday abroad before the year is out

Nine in 10 Britons are planning a holiday abroad before the year is out

More Britons are planning a holiday abroad this year as the burgeoning economy continues to ease financial worries.

Research released by the independent research firm Ipsos, on behalf of TripAdvisor, reveals 91% intend to sun themselves overseas in the coming months, up from 83% last year.

This is despite the fact that the average household holiday budget for 2014 is down by 7%.

The survey asked more than 61,000 holidaymakers around the world, including over 5,000 from the UK, about their travel plans. No stone was left unturned, with everything from spending expectations to destinations covered.

Brits now have an average yearly budget of £5,016, down from £5,381 in 2013, which bucks the global trend as travellers in other countries are planning to spend more than they have done in years gone by.

But despite having less cash available, the UK is still one of the biggest spenders on travel in the world - only the likes of Australia, New Zealand and Switzerland spend more on trips away each year.

Tighter budgets mean a greater appetite for getting a good deal. Everyone loves to pick up a bargain, and finding value for money is more important to Brits than ever before.

In fact, 94% of the UK holidaymakers polled claimed that finding a good deal is their main reason for booking a holiday, compared to 91% internationally.

The internet is a great place to compare prices and search for cheap holiday deals, so it is no surprise that 75% of Brits booked online. A mere 8%, on the other hand, booked through a travel agent on the high street.

Of those who booked their holiday via the web, 34% admitted that price was the main incentive for doing so.

Holidaymaker reviews are an added bonus of using the internet, outlining all the good and bad points of various destinations and resorts, while people can also purchase travel insurance at the same time.

Spain, France, the USA and Italy are the countries most visited by Brits, with New Zealand, Australia and the Caribbean topping the wish list if money were no object.