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19 September 2011 09:26
The number of online holiday sales is likely to rise dramatically in the coming years
More than 50% of holidays will be booked on the internet within the next four years, according to a new study.
Enders research shows that a recovery in household finances will provide a welcome boost to the holiday, flight, accommodation and cruise markets in the period leading up to 2015.
While 45% of holidays were booked via the web last year, the research firm believes that this will soon rise to 60%.
With holidaymakers having to budget for the costs of things like
travel insurance and hotels, the company suggests that bargains will increasingly be sought by travellers who will be after improved choice and functionality.
The Enders study stated: "New devices such as tablets and smartphones will increasingly be used to book and manage consumer travel."
Suppliers will make the majority of internet holiday sales in the coming few years, the firm added.
26 October 2016
People could be at a bigger risk of having high blood pressure if their home is close to a busy road, research has suggested.
25 October 2016
Almost 200 ill youngsters have been given the chance to enjoy a holiday of a lifetime thanks to the annual Dreamflight trip.
22 October 2016
A "perfect storm" of the falling value of the pound and security fears means holidaymakers are avoiding travel in Europe during October half-term.
21 October 2016
A union is warning of travel chaos over the Christmas period at four major UK airports, unless a baggage carrier transfers staff to other companies.
20 October 2016
Thousands of passengers faced travel chaos yesterday after rail service through the Channel Tunnel was suspended because of a power failure.
19 October 2016
People planning holidays from Gatwick Airport in the run up to Christmas could face travel chaos as unions threaten to strike over a pension dispute.
18 October 2016
Eurostar has said it will cut 12 services from London St Pancras to Paris and Brussels.
15 October 2016
Tourists in Thailand are being advised to "behave respectfully" and wear "sombre" clothing as the country mourns King Bhumibol Adulyadej.
14 October 2016
Holidaymakers are being warned to buy currency in advance as exchange rates being offered are as little as 0.96 euro to the pound at airports.
13 October 2016
Scientists say there is strong evidence air pollution and vitamin D deficiency can cause dementia.
12 October 2016
More people are going on holiday than at any time in the past five years despite terror attacks and the impact of Brexit, according to a study.
11 October 2016
People from across North Carolina had to be rescued from their homes as the downgraded Hurricane Matthew blew out to sea - leaving a trail of destruction in its wake.