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19 September 2011 09:26
The number of online holiday sales is likely to rise dramatically in the coming years
More than 50% of holidays will be booked on the internet within the next four years, according to a new study.
Enders research shows that a recovery in household finances will provide a welcome boost to the holiday, flight, accommodation and cruise markets in the period leading up to 2015.
While 45% of holidays were booked via the web last year, the research firm believes that this will soon rise to 60%.
With holidaymakers having to budget for the costs of things like travel insurance and hotels, the company suggests that bargains will increasingly be sought by travellers who will be after improved choice and functionality.
The Enders study stated: "New devices such as tablets and smartphones will increasingly be used to book and manage consumer travel."
Suppliers will make the majority of internet holiday sales in the coming few years, the firm added.
28 February 2020
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04 January 2021
Join us on a journey to Ancient Greece to discover more about history's most revered statue.
Head north for a light show like no other. Discover how you can see the Northern Lights for yourself.
Discover more about the magnificent waterfall perched on the border of Zambia and Zimbabwe.
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A destination that stands head and shoulders above the rest.
19 November 2020
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02 November 2020
With the global travel industry slowly getting back on its feet, it's a great time for holiday bargain hunters. Here are our top tips for 2021.