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19 September 2011 09:26
The number of online holiday sales is likely to rise dramatically in the coming years
More than 50% of holidays will be booked on the internet within the next four years, according to a new study.
Enders research shows that a recovery in household finances will provide a welcome boost to the holiday, flight, accommodation and cruise markets in the period leading up to 2015.
While 45% of holidays were booked via the web last year, the research firm believes that this will soon rise to 60%.
With holidaymakers having to budget for the costs of things like travel insurance and hotels, the company suggests that bargains will increasingly be sought by travellers who will be after improved choice and functionality.
The Enders study stated: "New devices such as tablets and smartphones will increasingly be used to book and manage consumer travel."
Suppliers will make the majority of internet holiday sales in the coming few years, the firm added.
19 March 2019
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02 March 2019
A Flybe flight was forced to abort take-off due to the cabin filling with "smoke" while it was accelerating along the runway at Exeter Airport.
01 March 2019
Holidaymakers will soon be able to take advantage of the first direct flight from London to Scotland's Western Isles after Loganair announced three new routes.
28 February 2019
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27 February 2019
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26 February 2019
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23 February 2019
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22 February 2019
Just half an hour of exercise every morning could be as effective as drugs at lowering daily blood pressure, research suggests.
21 February 2019
A British man accidentally used the wrong passport to fly from Prague to the UK, leaving his friend stranded in the Czech capital.
19 February 2019
Hundreds of passengers have had their travel plans cancelled following the collapse of airline flybmi.
16 February 2019
Holidaymakers were left fuming after a "lack of clarity" over Brexit led a Romanian airline to cancel flights from Liverpool's John Lennon Airport.