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19 September 2011 09:26
The number of online holiday sales is likely to rise dramatically in the coming years
More than 50% of holidays will be booked on the internet within the next four years, according to a new study.
Enders research shows that a recovery in household finances will provide a welcome boost to the holiday, flight, accommodation and cruise markets in the period leading up to 2015.
While 45% of holidays were booked via the web last year, the research firm believes that this will soon rise to 60%.
With holidaymakers having to budget for the costs of things like travel insurance and hotels, the company suggests that bargains will increasingly be sought by travellers who will be after improved choice and functionality.
The Enders study stated: "New devices such as tablets and smartphones will increasingly be used to book and manage consumer travel."
Suppliers will make the majority of internet holiday sales in the coming few years, the firm added.
23 June 2017
The fall in the value of the pound could pose a shock to British holidaymakers this summer, a currency expert has warned.
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22 June 2017
Britons have been warned that they could be banned from all-inclusive holidays unless they stop making bogus food poisoning claims.
21 June 2017
Holidaymakers could save themselves money by opting for self-catering breaks this summer, a report has shown.
20 June 2017
From trips abroad to days out closer to home, the school holidays can be a costly time for families.
17 June 2017
Debit and credit card charges are causing holidaymakers to "waste" more than £100 million each year, a new report has warned.
16 June 2017
Aggressive and potentially lethal prostate cancer could be detected more quickly thanks to a simple blood test, scientists have revealed.
15 June 2017
Many holidaymakers are over-estimating the benefits offered by European Health Insurance Cards (EHICs), a new study warns.
14 June 2017
British holidaymakers will benefit from the end of mobile roaming charges this week.
13 June 2017
UK holidaymakers could face higher costs in the months ahead following the collapse in the pound, the owner of a major travel firm has warned.
10 June 2017
Holidaymakers planning trips abroad in the coming days will be monitoring the progress of the pound closely following the surprise general election result.
09 June 2017
Family holidays to traditional hotspots like Menorca and Ibiza could end up costing more than far-flung destinations such as Orlando, Thailand and Bali, surprising new research suggests.
08 June 2017
Two of Europe's major budget airlines enjoyed strong passenger growth last month, as the summer holiday season got under way.