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02 August 2013 08:58
Many parents forget to use sun cream despite smothering it on their children
Many parents are so intent on splashing the sun cream on their children they're forgetting to put it on themselves, a new survey suggests.
The poll, carried out by Cancer Research UK and Nivea Sun, found two in five (40%) parents admit they often fail to protect themselves from the sun's harmful rays because they're concentrating on their children's skin instead.
The study of 920 parents found many are encouraging their children to wear protective clothing, put on sun cream and spend time in the shade.
But with fewer than half of them taking as much care to protect their own skin as they do their children's, it appears to be a case of 'do as I say, not as I do', despite most parents being aware UV radiation from the sun can increase the risk of skin cancer.
As well as the raised skin cancer risk, sunburn can prove extremely painful, with severe cases sometimes requiring medical treatment and highlighting the importance of holidaymakers having good
medical travel insurance cover.
Meanwhile, people with cancer who are planning a holiday abroad are reminded that
travel insurance for cancer patients is also available.
Cancer Research UK's senior health information officer, Yinka Ebo, said it was understandable that people were eager to make the most of the sunshine, whether it was at home or while on holiday abroad.
However she added: "But it's really important to enjoy the sun safely and take care not to burn. We want to help parents set the right example for their children so they grow up with a healthy attitude towards the sun.
"When the sun is strong, it's important that all family members use a combination of shade, clothing and at least factor 15 sunscreen to keep their skin protected from harmful UV rays."
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