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23 August 2012 16:01
A third of respondents said they either never apply sunscreen, or rarely do so
More than a quarter of people (29%) have admitted to not using any form of sun protection this summer, according to a new survey by research company Opinion Matters.
Despite the risk of skin damage, a third of respondents (34%) said they never apply sunscreen, or rarely do so, while nearly one in five (19%) consider sunburn to be a natural part of the tanning process.
Even though the weather has remained rather wet and cool this summer, over half of people (57%) claimed to have suffered from over-exposure to the sun. This left 33% with a pink or red colour to their skin, while 8% said their skin was painful to touch after long periods spent being out in the sun.
The poll of 1,766 people in the UK, sponsored by LEO Pharma, revealed that nearly three quarters (74%) had developed signs of sun damage on British soil rather than on their travels abroad.
Dr John Lear, consultant dermatologist at the Manchester Royal Infirmary, advised those soaking up the rays to be careful.
He said: "It's important to remember that it's not just in the summer months you should be thinking about your skin and sun damage. Ultra violet levels can be high and catch people unaware throughout the year."
Of course sunscreen isn't the only form of protection needed when heading abroad, with travel insurance another essential for all holidaymakers.
23 June 2017
The fall in the value of the pound could pose a shock to British holidaymakers this summer, a currency expert has warned.
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22 June 2017
Britons have been warned that they could be banned from all-inclusive holidays unless they stop making bogus food poisoning claims.
21 June 2017
Holidaymakers could save themselves money by opting for self-catering breaks this summer, a report has shown.
20 June 2017
From trips abroad to days out closer to home, the school holidays can be a costly time for families.
17 June 2017
Debit and credit card charges are causing holidaymakers to "waste" more than £100 million each year, a new report has warned.
16 June 2017
Aggressive and potentially lethal prostate cancer could be detected more quickly thanks to a simple blood test, scientists have revealed.
15 June 2017
Many holidaymakers are over-estimating the benefits offered by European Health Insurance Cards (EHICs), a new study warns.
14 June 2017
British holidaymakers will benefit from the end of mobile roaming charges this week.
13 June 2017
UK holidaymakers could face higher costs in the months ahead following the collapse in the pound, the owner of a major travel firm has warned.
10 June 2017
Holidaymakers planning trips abroad in the coming days will be monitoring the progress of the pound closely following the surprise general election result.
09 June 2017
Family holidays to traditional hotspots like Menorca and Ibiza could end up costing more than far-flung destinations such as Orlando, Thailand and Bali, surprising new research suggests.
08 June 2017
Two of Europe's major budget airlines enjoyed strong passenger growth last month, as the summer holiday season got under way.