Rise in tablet use to book holidays

25 September 2014 09:11

ABTA reveals more people are booking holidays online via their tablets and smartphones

ABTA reveals more people are booking holidays online via their tablets and smartphones

Have you ever booked a holiday on your iPad? Then you're part of a rapidly growing trend.

Travel organisation ABTA says the number of people booking their hols via smartphones and tablets has risen sharply.

The number of bookings from mobile devices soared from one in 10 people to nearly a fifth in the past year and a half. Younger tech-savvy types are said to be behind this trend.

Three-quarters of people said booking via a tablet was convenient and saved them time. While booking a holiday on your tablet you may also want to check out travel insurance deals.

It is thought the rise in phablets - a smartphone with a larger, tablet-like screen - is also contributing to more mobile bookings.

Among the types of travellers most likely to use tablets to book holidays are 25 to 34-year-olds (27%), 35 to 44-year-olds (25%) and people with children under the age of five (40%).

However, the trusty laptop is still the most popular option, with 93% of folk using a laptop or PC to arrange their holiday. Why? More than 8 in 10 say it's the safest method booking a break.

ABTA communications chief Victoria Bacon says the figures show that people are confident both researching and booking holidays on tablets and phones.

She is urging travel agents to tailor their marketing to mobile device users and make sure transactions are secure to make the most of the trend. Looking for some good mobile apps for researching and arranging your next holiday? Check out our blogpost 3 web apps every traveller should know about.

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