Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
15 May 2014 09:16
The smell of fish and chips can transport people back to family holidays gone by in an instant, research has revealed
Could the smell of a simple item like a suitcase or perhaps even a freshly printed travel insurance document trigger a fond memory of a childhood holiday?
New research has suggested that certain smells, including sun cream or candyfloss, can transport our minds back to holidays gone by in an instant.
An aroma such as bubblegum or fish and chips wrapped in newspaper can take us back to a happy family holiday from years ago, according to the study.
Smell can trigger an emotional response of specific times gone by more powerfully than any other sense, says Professor Barry Smith, from the Centre for the Study of the Senses at the University of London.
He said the hint of a smell that has long since been forgotten is able to seemingly bring "people, places and things" back to life in our minds.
People can find themselves re-enacting a sensory experience - maybe a seaside holiday or a walk through a forest - when they suddenly detect a particular smell, Professor Smith suggested.
The study, commissioned by Disneyland Paris ahead of the opening of its Ratatouille - The Adventure ride in July, included 2,000 people and has generated the 40 most evocative scents that trigger childhood memories of seaside holidays in sunny locations.
It may be that many of the respondents have especially fond memories of retro family holidays by the seaside, given the popular evocative aromas thrown up by the survey.
Sweet candyfloss dripping with hot clumps of sugar, salty fish and chips marked with newspaper print and the smell of garishly coloured bubblegum certainly all bring to mind great family holidays on the coast.
But not everyone is equally receptive to the memory-provoking qualities of smells, it was revealed, with women said to be 20% more likely than men to recall memories from a particular scent.
21 April 2017
Want to lower your risk of suffering cancer or heart disease? Then get on your bike.
20 April 2017
Researchers have made a significant breakthrough in understanding the way in which breast cancer grows and spreads.
19 April 2017
Budget airline easyJet has apologised over an incident in which two passengers were ordered to leave an overbooked flight.
14 April 2017
Holidays have topped the priority lists of people approaching retirement, with close to two thirds (64%) aiming to go on more trips once they leave the world of work behind.
13 April 2017
A major bank has outlined plans to become more "dementia-friendly".
12 April 2017
Restrictions should be put in place to curb the drinking of alcohol before early-morning flights, a House of Lords committee has suggested.
11 April 2017
Drivers heading to airports and ferry ports this bank holiday weekend have been told to expect heavy traffic.
People who are beginning to notice signs of grey hair have more to worry about than their image.
07 April 2017
Women who live in built-up areas could face a higher risk of developing breast cancer, according to a new report.
06 April 2017
It's well known that oily fish like mackerel is good for the heart and the brain but experts are now considering whether it can also help people with diabetes.
05 April 2017
The UK could face a "damaging" drop in flights if an aviation deal can't be sorted quickly in the Brexit negotiations, a travel trade group has warned.
04 April 2017
BBC broadcaster Victoria Derbyshire has revealed that losing her hair while undergoing chemotherapy was the "worst bit about cancer treatment".