Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
15 May 2014 09:16
The smell of fish and chips can transport people back to family holidays gone by in an instant, research has revealed
Could the smell of a simple item like a suitcase or perhaps even a freshly printed travel insurance document trigger a fond memory of a childhood holiday?
New research has suggested that certain smells, including sun cream or candyfloss, can transport our minds back to holidays gone by in an instant.
An aroma such as bubblegum or fish and chips wrapped in newspaper can take us back to a happy family holiday from years ago, according to the study.
Smell can trigger an emotional response of specific times gone by more powerfully than any other sense, says Professor Barry Smith, from the Centre for the Study of the Senses at the University of London.
He said the hint of a smell that has long since been forgotten is able to seemingly bring "people, places and things" back to life in our minds.
People can find themselves re-enacting a sensory experience - maybe a seaside holiday or a walk through a forest - when they suddenly detect a particular smell, Professor Smith suggested.
The study, commissioned by Disneyland Paris ahead of the opening of its Ratatouille - The Adventure ride in July, included 2,000 people and has generated the 40 most evocative scents that trigger childhood memories of seaside holidays in sunny locations.
It may be that many of the respondents have especially fond memories of retro family holidays by the seaside, given the popular evocative aromas thrown up by the survey.
Sweet candyfloss dripping with hot clumps of sugar, salty fish and chips marked with newspaper print and the smell of garishly coloured bubblegum certainly all bring to mind great family holidays on the coast.
But not everyone is equally receptive to the memory-provoking qualities of smells, it was revealed, with women said to be 20% more likely than men to recall memories from a particular scent.
20 January 2017
Winter sports enthusiasts are being urged to check they have the right insurance after new research shows only 1 in 6 people are covered under their standard travel insurance policy.
19 January 2017
Nearly 1,000 people have had their holidays in Gambia cut short amid growing political unrest in the African state.
18 January 2017
Researchers at Cambridge University may have made a breakthrough in the treatment of Parkinson's disease, according to preliminary findings.
17 January 2017
Stansted Airport has made a bid to become Britain's next hub for long-haul travel, as passengers are promised seamless connection facilities and baggage transfer.
13 January 2017
Long-term goals such as travelling more and visiting new places have come above healthy eating and changing jobs in a list of the top New Year's resolutions.
14 January 2017
Some of the biggest airports in the UK have been forced to cancel flights as snow and blizzard conditions sweep parts of the country.
Stress could be as significant a risk factor for heart attacks and strokes as smoking, drinking and overeating, new research shows.
24 December 2016
Planned strikes by British Airways cabin crew on Christmas Day and Boxing Day have been suspended amid continuing industrial unrest ahead of the weekend break.
11 January 2017
A connection between diabetes and inflection in children could be a major breakthrough in developing a cure for type 1 diabetes, according to new research.
10 January 2017
A new trial aimed at tackling widespread loneliness among older people is successfully reducing isolation using community-based tactics, a report shows.
07 January 2017
People may be able to enjoy better brain health in later life by following a Mediterranean diet, research has suggested.
06 January 2017
Many Britons plan to cut down on the costs of their holidays in 2017, as part of their financial resolutions for the New Year.