Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
09 January 2014 09:23
Jamaica in: The Caribbean destination is expected to be highly popular during 'Sunshine Saturday'
Britons are looking to beat the January blues and current stormy weather by booking holidays to sunnier climes this weekend.
A stampede for getaways is likely as travel companies brace themselves for the so-called "Sunshine Saturday" sales rush.
Travel giant Thomson claims it is geared up for over a million people to visit one of its stores or log on to its website over 24 hours.
Of these, 35,000 customers are likely to take out
travel insurance on a sunshine vacation, making Saturday, January 11 the most hectic holiday shopping day of 2014.
Thomson and fellow operator First Choice claim over half of all bookings are expected to be secured on a tablet or mobile phone.
Head of marketing, Jeremy Ellis, said that scores of Britons need a break in the sun to look forward to with Christmas firmly taken care of.
Mr Ellis said: "Over the last few years we've seen a trend towards booking holidays earlier and with record bookings over Christmas we're expecting the rush to continue with our busiest day of year this Saturday."
He said it is also the best time for Brits to benefit from some of the "great" January deals.
Holidaymakers are likely to book trips to Europe and more exotic hotspots such as Jamaica and Mauritius, which are both famed for their paradisal beaches, crystal-clear blue waters and emphasis on fun.
But Greece, the Balearics and the beautiful, emerging resort of Croatia, with its fascinating walled city of Dubrovnik, are expected to be the favourite destinations.
The Association of British Travel Agents said that members are reporting robust bookings and it expects this weekend and the next few weeks to be busy.
Thomson and First Choice claim bookings on Christmas Day and Boxing Day via their websites and phone lines were up 10% on 2013.
06 December 2016
Eating a handful of nuts every day can help reduce your chances of suffering heart disease and other serious illnesses, scientists have claimed.
03 December 2016
Thousands of Britons could be heading off on snow-sports holidays without appropriate travel insurance cover, it has been warned.
01 December 2016
Pilots at German airline Lufthansa are on strike again after a two-day break in their campaign of walkouts.
02 December 2016
Britons are among the top spenders in Europe when it comes to holidays, new research has found.
30 November 2016
The UK should think about resuming flights to the popular tourism resort of Sharm el-Sheikh, according to a major United Nations agency.
29 November 2016
Plans are in place to develop a new aviation arrangement between the UK and US, to ensure holidaymakers can still fly between the two countries once Britain departs the EU.
26 November 2016
Hundreds of Lufthansa flights have been grounded after pilots working for the airline took part in a strike.
25 November 2016
The US is warning its citizens that Europe is facing a "heightened risk of terror attacks" at Christmas markets and other seasonal holiday events.
24 November 2016
A groundbreaking radiotherapy machine that can track the changing position of tumours in real time will soon be used to treat cancer patients in the UK.
23 November 2016
Top airline bosses are urging the government to scrap air passenger duty ahead of Wednesday's Autumn Statement.
22 November 2016
Winter sun is now the most popular holiday type, according to new research conducted by travel experts.
19 November 2016
A holiday price increase of 10% on trips to Europe could cause tourists to postpone their getaways next year, experts are warning.