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13 September 2011 11:50
'Holiday rivalry' is rife among British travellers, a survey claims
So-called 'holiday rivalry' is very much alive and kicking amongst British travellers, a new survey has revealed.
A study by travel agent www.sunshine.co.uk showed that two in five holidaymakers are willing to plan extravagant breaks simply to outdo their friends, colleagues or relatives.
These holidaymakers deliberately choose a destination they believe to be better than friends, family members or work colleagues have been on, the study revealed.
Even when concentrating on such one-upmanship, tourists will still be keen on grabbing the most competent
travel insurance deals available on the market.
A total of 50% of these tourists feel it is important for them to have a better break than their 'rivals', whereas 9% cite jealousy as the motivating factor for their trip.
Only 44% of the respondents feel happy when they hear about a friend's "lovely holiday abroad". Among the rest, 12% are envious and 6% feel "annoyed".
Sunshine.co.uk co-founder Chris Brown said: "While it's nice to hear that someone close to you or someone you get on well with at work has had a lovely holiday, it's hard not to feel a pang of jealousy.
"However, when booking a holiday, it's important people choose their location or resort based on what they like, not on what they think will look most impressive to others."
19 January 2017
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17 January 2017
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13 January 2017
Long-term goals such as travelling more and visiting new places have come above healthy eating and changing jobs in a list of the top New Year's resolutions.
14 January 2017
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24 December 2016
Planned strikes by British Airways cabin crew on Christmas Day and Boxing Day have been suspended amid continuing industrial unrest ahead of the weekend break.
11 January 2017
A connection between diabetes and inflection in children could be a major breakthrough in developing a cure for type 1 diabetes, according to new research.
10 January 2017
A new trial aimed at tackling widespread loneliness among older people is successfully reducing isolation using community-based tactics, a report shows.
07 January 2017
People may be able to enjoy better brain health in later life by following a Mediterranean diet, research has suggested.
06 January 2017
Many Britons plan to cut down on the costs of their holidays in 2017, as part of their financial resolutions for the New Year.
05 January 2017
Holidaymakers have been encouraged to make the most of the fact 2017 boasts a pair of bank holiday weekends just two weeks apart.