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13 September 2011 11:50
'Holiday rivalry' is rife among British travellers, a survey claims
So-called 'holiday rivalry' is very much alive and kicking amongst British travellers, a new survey has revealed.
A study by travel agent www.sunshine.co.uk showed that two in five holidaymakers are willing to plan extravagant breaks simply to outdo their friends, colleagues or relatives.
These holidaymakers deliberately choose a destination they believe to be better than friends, family members or work colleagues have been on, the study revealed.
Even when concentrating on such one-upmanship, tourists will still be keen on grabbing the most competent
travel insurance deals available on the market.
A total of 50% of these tourists feel it is important for them to have a better break than their 'rivals', whereas 9% cite jealousy as the motivating factor for their trip.
Only 44% of the respondents feel happy when they hear about a friend's "lovely holiday abroad". Among the rest, 12% are envious and 6% feel "annoyed".
Sunshine.co.uk co-founder Chris Brown said: "While it's nice to hear that someone close to you or someone you get on well with at work has had a lovely holiday, it's hard not to feel a pang of jealousy.
"However, when booking a holiday, it's important people choose their location or resort based on what they like, not on what they think will look most impressive to others."
24 May 2017
Lonely Planet has revealed its top European destinations to visit in 2017, with Zagreb in Croatia taking the top spot.
23 May 2017
Britons made a total of 4.6 million trips abroad during March, official data reveals, marking a 5% jump on the same month last year.
20 May 2017
Holidaymakers travelling via London City Airport will benefit from a digital air traffic control tower from 2019.
19 May 2017
Many Britons are increasing their risk of developing diseases like cancer by drinking too much alcohol, experts have suggested.
18 May 2017
People could increase their chances of developing serious illnesses after spending just two weeks as a 'couch potato', new research suggests.
17 May 2017
Holidaymakers who would like to sample the high life can now do so at one of the major airports of the United States.
16 May 2017
A star of the soap world has called for more attention to be paid to common health problems like Alzheimer's disease.
13 May 2017
Two major Scottish airports have achieved their strongest April passenger totals on record, new figures reveal.
12 May 2017
The carbon emissions of EasyJet flights have been cut to their lowest level on record, the budget airline has reported.
11 May 2017
Holidaymakers faced long queues and delays at Stansted Airport on Tuesday (May 9), due to a fault with the site's security scanners.
10 May 2017
Workers have been encouraged to find out about their full entitlement to holidays, with many thought to be missing out on paid leave.
09 May 2017
Holidaymakers have been urged to stay vigilant against potential scams.