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13 September 2011 11:50
'Holiday rivalry' is rife among British travellers, a survey claims
So-called 'holiday rivalry' is very much alive and kicking amongst British travellers, a new survey has revealed.
A study by travel agent www.sunshine.co.uk showed that two in five holidaymakers are willing to plan extravagant breaks simply to outdo their friends, colleagues or relatives.
These holidaymakers deliberately choose a destination they believe to be better than friends, family members or work colleagues have been on, the study revealed.
Even when concentrating on such one-upmanship, tourists will still be keen on grabbing the most competent travel insurance deals available on the market.
A total of 50% of these tourists feel it is important for them to have a better break than their 'rivals', whereas 9% cite jealousy as the motivating factor for their trip.
Only 44% of the respondents feel happy when they hear about a friend's "lovely holiday abroad". Among the rest, 12% are envious and 6% feel "annoyed".
Sunshine.co.uk co-founder Chris Brown said: "While it's nice to hear that someone close to you or someone you get on well with at work has had a lovely holiday, it's hard not to feel a pang of jealousy.
"However, when booking a holiday, it's important people choose their location or resort based on what they like, not on what they think will look most impressive to others."
24 May 2017
Lonely Planet has revealed its top European destinations to visit in 2017, with Zagreb in Croatia taking the top spot.
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23 May 2017
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