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13 September 2011 11:50
'Holiday rivalry' is rife among British travellers, a survey claims
So-called 'holiday rivalry' is very much alive and kicking amongst British travellers, a new survey has revealed.
A study by travel agent www.sunshine.co.uk showed that two in five holidaymakers are willing to plan extravagant breaks simply to outdo their friends, colleagues or relatives.
These holidaymakers deliberately choose a destination they believe to be better than friends, family members or work colleagues have been on, the study revealed.
Even when concentrating on such one-upmanship, tourists will still be keen on grabbing the most competent
travel insurance deals available on the market.
A total of 50% of these tourists feel it is important for them to have a better break than their 'rivals', whereas 9% cite jealousy as the motivating factor for their trip.
Only 44% of the respondents feel happy when they hear about a friend's "lovely holiday abroad". Among the rest, 12% are envious and 6% feel "annoyed".
Sunshine.co.uk co-founder Chris Brown said: "While it's nice to hear that someone close to you or someone you get on well with at work has had a lovely holiday, it's hard not to feel a pang of jealousy.
"However, when booking a holiday, it's important people choose their location or resort based on what they like, not on what they think will look most impressive to others."
06 December 2016
Eating a handful of nuts every day can help reduce your chances of suffering heart disease and other serious illnesses, scientists have claimed.
03 December 2016
Thousands of Britons could be heading off on snow-sports holidays without appropriate travel insurance cover, it has been warned.
01 December 2016
Pilots at German airline Lufthansa are on strike again after a two-day break in their campaign of walkouts.
02 December 2016
Britons are among the top spenders in Europe when it comes to holidays, new research has found.
30 November 2016
The UK should think about resuming flights to the popular tourism resort of Sharm el-Sheikh, according to a major United Nations agency.
29 November 2016
Plans are in place to develop a new aviation arrangement between the UK and US, to ensure holidaymakers can still fly between the two countries once Britain departs the EU.
26 November 2016
Hundreds of Lufthansa flights have been grounded after pilots working for the airline took part in a strike.
25 November 2016
The US is warning its citizens that Europe is facing a "heightened risk of terror attacks" at Christmas markets and other seasonal holiday events.
24 November 2016
A groundbreaking radiotherapy machine that can track the changing position of tumours in real time will soon be used to treat cancer patients in the UK.
23 November 2016
Top airline bosses are urging the government to scrap air passenger duty ahead of Wednesday's Autumn Statement.
22 November 2016
Winter sun is now the most popular holiday type, according to new research conducted by travel experts.
19 November 2016
A holiday price increase of 10% on trips to Europe could cause tourists to postpone their getaways next year, experts are warning.