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29 November 2011 09:23
Thomas Cook has launched an advertising campaign in a bid to reverse its recent dip in fortunes
Thomas Cook will try to reverse a 30% slump in bookings suffered last week with an advertising campaign reassuring holidaymakers it is safe to book with the company.
The firm will take out a series of adverts in national newspapers from tomorrow featuring a letter from interim chief executive Sam Weihagen which will assure holidaymakers it is business as usual at the beleaguered company.
The firm's shares suffered a 75% plunge last week amid concerns it could collapse, but the shares bounced back by 30% today after a £100 million funding lifeline from its banks was confirmed.
The company's troubles are a timely reminder that it is wise to have
travel insurance cover from the moment your holiday is booked in case of unexpected events.
Thomas Cook's bid to woo back customers comes as rival firm TUI Travel tried to take advantage of their woes by running prominent adverts claiming: "Another holiday company may be experiencing turbulence, but we are in really great shape."
21 October 2016
A union is warning of travel chaos over the Christmas period at four major UK airports, unless a baggage carrier transfers staff to other companies.
20 October 2016
Thousands of passengers faced travel chaos yesterday after rail service through the Channel Tunnel was suspended because of a power failure.
19 October 2016
People planning holidays from Gatwick Airport in the run up to Christmas could face travel chaos as unions threaten to strike over a pension dispute.
18 October 2016
Eurostar has said it will cut 12 services from London St Pancras to Paris and Brussels.
15 October 2016
Tourists in Thailand are being advised to "behave respectfully" and wear "sombre" clothing as the country mourns King Bhumibol Adulyadej.
14 October 2016
Holidaymakers are being warned to buy currency in advance as exchange rates being offered are as little as 0.96 euro to the pound at airports.
13 October 2016
Scientists say there is strong evidence air pollution and vitamin D deficiency can cause dementia.
12 October 2016
More people are going on holiday than at any time in the past five years despite terror attacks and the impact of Brexit, according to a study.
11 October 2016
People from across North Carolina had to be rescued from their homes as the downgraded Hurricane Matthew blew out to sea - leaving a trail of destruction in its wake.
04 October 2016
People travelling abroad is on the rise, according to the World Tourism Organisation (UNWTO)
08 October 2016
A hurricane pelting the coast of Florida and described as a 'monster' by a local official has brought chaos to the state, with flights cancelled, homes evacuated and theme parks shut.
07 October 2016
Low-cost airline easyJet says its profits will nosedive as terrorist attacks and air traffic control strikes are taking their toll on the company.