Thomas Cook reassures holidaymakers

29 November 2011 09:23

Thomas Cook has launched an advertising campaign in a bid to reverse its recent dip in fortunes

Thomas Cook has launched an advertising campaign in a bid to reverse its recent dip in fortunes

Thomas Cook will try to reverse a 30% slump in bookings suffered last week with an advertising campaign reassuring holidaymakers it is safe to book with the company.

The firm will take out a series of adverts in national newspapers from tomorrow featuring a letter from interim chief executive Sam Weihagen which will assure holidaymakers it is business as usual at the beleaguered company.

The firm's shares suffered a 75% plunge last week amid concerns it could collapse, but the shares bounced back by 30% today after a £100 million funding lifeline from its banks was confirmed.

The company's troubles are a timely reminder that it is wise to have travel insurance cover from the moment your holiday is booked in case of unexpected events.

Thomas Cook's bid to woo back customers comes as rival firm TUI Travel tried to take advantage of their woes by running prominent adverts claiming: "Another holiday company may be experiencing turbulence, but we are in really great shape."

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