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29 November 2011 09:23
Thomas Cook has launched an advertising campaign in a bid to reverse its recent dip in fortunes
Thomas Cook will try to reverse a 30% slump in bookings suffered last week with an advertising campaign reassuring holidaymakers it is safe to book with the company.
The firm will take out a series of adverts in national newspapers from tomorrow featuring a letter from interim chief executive Sam Weihagen which will assure holidaymakers it is business as usual at the beleaguered company.
The firm's shares suffered a 75% plunge last week amid concerns it could collapse, but the shares bounced back by 30% today after a £100 million funding lifeline from its banks was confirmed.
The company's troubles are a timely reminder that it is wise to have travel insurance cover from the moment your holiday is booked in case of unexpected events.
Thomas Cook's bid to woo back customers comes as rival firm TUI Travel tried to take advantage of their woes by running prominent adverts claiming: "Another holiday company may be experiencing turbulence, but we are in really great shape."
14 June 2018
A new, low-cost portable device to help protect communities in Columbia from contaminated water has been developed by British engineers.
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12 June 2018
As we near the opening match of football's grandest celebration on Thursday, fans are beginning to arrive in enthusiastic droves in Moscow.
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Scientists are trialling blood tests to find out the risk expecting mothers have of delivering prematurely.
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Care home demanded to make improvements amid "serious concerns"
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Academics have announced their plans to examine suicide risk in men, as well as the ways to reduce it.
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Two popular sunscreens become significantly less effective once the wearer has been in sea water, a watchdog has warned.
24 May 2018
A recent report by Cancer Research UK claims young people who are exposed to just one extra junk food TV advert per week consume up to 18,000 extra calories every year.
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