Travellers turning to mobile guides

19 May 2011 11:36

Mobile travel guides on portable devices are becoming increasinly popular with holidaymakers

Mobile travel guides on portable devices are becoming increasinly popular with holidaymakers

Holidaymakers are increasingly relying on portable devices for information and guidance while they travel, research has found.

More than half of 1,700 people surveyed worldwide said they used smartphones, tablets or other mobile gadgets to access travel content instantly.

Mobile guides are used most often to find maps of local attractions, information on restaurants and other useful directions, the study showed.

They also serve to translate foreign phrases and find bargain deals locally, as travel insurance holders navigate through unfamiliar places.

The survey also found that when making their decision about where to go, holidaymakers are looking more at what activities they can take part in than the costs involved.

Price was only the second most important consideration, behind "things to do" on the list compiled by Frommer's Unlimited. Reviews posted by other travellers and guidebooks were other factors influencing holiday decisions.

A spokesman said: "Consumers are expecting instant, sophisticated travel content and, more often than not, they are relying on this content to guide them through an unknown destination."

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