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14 April 2011 13:59
Holidaymakers plan to cut spending by taking packed lunches on trips
Many budget-conscious Britons plan to take packed lunches along on their holiday this year to avoid the cost of eating out, a new survey has found.
According to information services group Experian, a quarter of the so-called Middle Britons are likely to turn into "Tupperware tourists" in a bid to save money.
Its poll also revealed "memento misers" - the 29% who do not intend to buy any souvenirs on their trips - and "tented travellers", a further 12% who plan to skip hotel stays for cheaper camping.
Whichever category you fall into, it is important to take out travel insurance before heading abroad.
More than two in five of the 2,000 people surveyed said they would cut down on travel this year, while over eight in 10 said value for money would be the biggest factor when they make holiday plans.
Experian said the sample was representative of Middle Britain - which includes around 13.1 million people and has been categorised based on factors such as income, age, car ownership, type of house, number of holidays, attitudes and behaviours.
This group is made up of three types - those with "suburban mindsets", career people with children and new homemakers.
Spain and France are the top two overseas destinations this year for Middle Britons, but as many as 45% are planning a British beach break, with Devon, Brighton and Blackpool the top spots.
Two in three of those polled said they would be demanding better customer service and better value for money this year.
Experian's UK and Ireland marketing information services managing director Nigel Wilson said: "Our latest analysis sends a clear message to the travel industry, and brands as a whole, that Middle Britain's modern consumers will be more demanding than ever before and want more for their hard-earned cash."
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02 March 2019
A Flybe flight was forced to abort take-off due to the cabin filling with "smoke" while it was accelerating along the runway at Exeter Airport.
01 March 2019
Holidaymakers will soon be able to take advantage of the first direct flight from London to Scotland's Western Isles after Loganair announced three new routes.
28 February 2019
Over one in five women in the UK wrongly think a smear test can detect ovarian cancer, new research has revealed.
27 February 2019
One in 10 UK adults over the age of 40 is living with Type 2 diabetes, new analysis suggests - but the real figure could be much higher.
26 February 2019
British Airways has revealed the second of its series of retro liveries being recreated as part of the airline's 100th birthday celebrations.
23 February 2019
The price of a prescription in England is set to rise again, the Government has announced, in a move some campaigners have called disappointing.
22 February 2019
Just half an hour of exercise every morning could be as effective as drugs at lowering daily blood pressure, research suggests.
21 February 2019
A British man accidentally used the wrong passport to fly from Prague to the UK, leaving his friend stranded in the Czech capital.
19 February 2019
Hundreds of passengers have had their travel plans cancelled following the collapse of airline flybmi.
16 February 2019
Holidaymakers were left fuming after a "lack of clarity" over Brexit led a Romanian airline to cancel flights from Liverpool's John Lennon Airport.