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14 April 2011 13:59
Holidaymakers plan to cut spending by taking packed lunches on trips
Many budget-conscious Britons plan to take packed lunches along on their holiday this year to avoid the cost of eating out, a new survey has found.
According to information services group Experian, a quarter of the so-called Middle Britons are likely to turn into "Tupperware tourists" in a bid to save money.
Its poll also revealed "memento misers" - the 29% who do not intend to buy any souvenirs on their trips - and "tented travellers", a further 12% who plan to skip hotel stays for cheaper camping.
Whichever category you fall into, it is important to take out travel insurance before heading abroad.
More than two in five of the 2,000 people surveyed said they would cut down on travel this year, while over eight in 10 said value for money would be the biggest factor when they make holiday plans.
Experian said the sample was representative of Middle Britain - which includes around 13.1 million people and has been categorised based on factors such as income, age, car ownership, type of house, number of holidays, attitudes and behaviours.
This group is made up of three types - those with "suburban mindsets", career people with children and new homemakers.
Spain and France are the top two overseas destinations this year for Middle Britons, but as many as 45% are planning a British beach break, with Devon, Brighton and Blackpool the top spots.
Two in three of those polled said they would be demanding better customer service and better value for money this year.
Experian's UK and Ireland marketing information services managing director Nigel Wilson said: "Our latest analysis sends a clear message to the travel industry, and brands as a whole, that Middle Britain's modern consumers will be more demanding than ever before and want more for their hard-earned cash."
24 February 2017
Heathrow airport has issued delay and cancellation warnings, after Storm Doris reached nearly 90mph on its way to batter Britain.
23 February 2017
Bowel cancer could be cut by more than a third amid the development of a one-off screening test, new research suggests.
22 February 2017
Hundreds of thousands of people with a potentially fatal genetic blood condition have yet to be diagnosed with the condition, a charity is warning.
21 February 2017
New technology to provide detailed scans of patients could improve the recovery of people suffering with liver cancer, scientists have said.
18 February 2017
At least 10 Britons have been injured in a speedboat accident off the icy coast of Norway.
17 February 2017
Comedian David Baddiel is trying to highlight the "epidemic" of dementia as a killer of older people in a new documentary.
16 February 2017
The public has spoken and the world's favourite cruises are being honoured by a top cruise review site.
15 February 2017
The collaborative #SkiSafe campaign has been relaunched in a bid to raise safety awareness among winter sports enthusiasts.
14 February 2017
A new "age defying" hormone could offer a breakthrough in preventing kidney and heart disease in people who suffer from diabetes.
11 February 2017
Patients needing new life-saving medication could have to wait two years after the UK leaves the EU, experts are warning.
10 February 2017
Families looking to take a cheap break in the upcoming half term are often sorely disappointed, however new research suggests Cyprus is the best destination for a well-priced trip.
09 February 2017
Europe remains the world's number one region as a travel destination - but tourism growth is slowing down, a travel industry report has said.