Terms and conditions of use of World First Travel Insurance website from Rothwell & Towler


Your access to and use of World First ("the Website") is subject exclusively to these Terms and Conditions. You will not use the Website for any purpose that is unlawful or prohibited by these Terms and Conditions. By using the Website you are fully accepting the terms, conditions and disclaimers contained in this notice. If you do not accept these Terms and Conditions you must immediately stop using the Website.


The contents of the Website do not constitute advice and should not be relied upon in making or refraining from making, any decision.


Rothwell & Towler reserves the right to:

3.1 change or remove (temporarily or permanently) the Website or any part of it without notice and you confirm that Rothwell & Towler shall not be liable to you for any such change or removal; and

3.2 change these Terms and Conditions at any time, and your continued use of the Website following any changes shall be deemed to be your acceptance of such change.


The Website may include links to third party websites that are controlled and maintained by others. Any link to other websites is not an endorsement of such websites and you acknowledge and agree that we are not responsible for the content or availability of any such sites.


5.1 All copyright, trade marks and all other intellectual property rights in the Website and its content (including without limitation the Website design, text, graphics and all software and source codes connected with the Website) are owned by or licensed to Rothwell & Towler or otherwise used by Rothwell & Towler as permitted by law.

5.2 In accessing the Website you agree that you will access the content solely for your personal, non-commercial use. None of the content may be downloaded, copied, reproduced, transmitted, stored, sold or distributed without the prior written consent of the copyright holder. This excludes the downloading, copying and/or printing of pages of the Website for personal, non-commercial home use only.


6.1 The Website is provided on an "AS IS" and "AS AVAILABLE" basis without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

6.2 To the extent permitted by law, Rothwell & Towler will not be liable for any indirect or consequential loss or damage whatever (including without limitation loss of business, opportunity, data, profits) arising out of or in connection with the use of the Website.

6.3 Rothwell & Towler makes no warranty that the functionality of the Website will be uninterrupted or error free, that defects will be corrected or that the Website or the server that makes it available are free of viruses or anything else which may be harmful or destructive.

6.4 Nothing in these Terms and Conditions shall be construed so as to exclude or limit the liability of Rothwell & Towler for death or personal injury as a result of the negligence of Rothwell & Towler or that of its employees or agents.


We take your privacy very seriously at World First. Personal information that you disclose to us is stored on a secure server and will be treated as confidential. We comply with all applicable UK Data Protection and consumer legislation. However, we reserve the right to use personal information as per the circumstances below.

7.1 When you purchase travel insurance on this Website, we will collect personal information that you input such as your name, email address, home address and telephone number. We also collect information about your browsing behaviour, such as the URL you came from, your IP address, your browser type, the advertisements you clicked on (if any) and the pages of our website that you viewed during your visit. Doing this helps us to improve the quality of our service and to present you with relevant offers when you visit other websites.

You can read more about how and why we collect this information in the following section on cookies (section 8).

7.2 Any personal information that you provide to us, as well as any user information we collect about you, is stored in compliance with our registration with the Data Commissioner's Office. We use your information for the following purposes only:

  • Processing your orders;
  • For statistical purposes to improve this Website and its services;
  • To serve website content and advertisements that are relevant to you;
  • To notify you of news, competitions and special offers (if you choose to opt-in to such communications).

You agree that you do not object to us contacting you for any of the above purposes, whether by telephone, e-mail or post and you confirm that you do not and will not constitute any of the above as a breach of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.

7.3 When you purchase travel insurance online with World First, you will be given the option to receive future information about our products, promotions and special offers by telephone and/or email. There is no obligation to opt-in to these communications and you can unsubscribe immediately by following the unsubscribe link in any email we send to you. You can also call us on 0345 90 80 161 to let us know that you no longer wish to be contacted.

7.4 Your personal information may be shared with other businesses that are part of the Rothwell & Towler group (Guest First, Hotelsure, Cancelsure and Visitorsure) as well as reputable third parties. World First requires all of these third parties to treat your personal information as confidential and to comply with all applicable UK Data Protection and consumer legislation. We will never release your personal information to any company outside of the Rothwell & Towler group for marketing purposes.

7.5 If the police or any other regulatory or government authority request us to disclose the personal information we have stored about you during an investigation into suspected illegal activities we are obliged and entitled to supply it.


8.1 Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table below explains the cookies we use and why.

Cookie Name Purpose More
Google Analytics _utma
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Click here for an overview of privacy at Google
General session cookies ASP.NET_SessionId
Session tracking cookies help us to make your browsing experience more efficient when visiting the World First website. Visit the Microsoft website
Affiliate tracking cookie AffilateTrackingCode To track incoming traffic from our network of online partners and affiliates. This cookie is specific to our website and not part of any third party software.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

YouTube cookies
We embed videos from our official YouTube channel using YouTube's privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube's embedding videos information page.

8.2 No personal data is ever stored using cookies.


You agree to indemnify and hold Rothwell & Towler and its employees and agents harmless from and against all liabilities, legal fees, damages, losses, costs and other expenses in relation to any claims or actions brought against Rothwell & Towler arising out of any breach by you of these Terms and Conditions or other liabilities arising out of your use of this Website.


If any of these Terms and Conditions should be determined to be invalid, illegal or unenforceable for any reason by any court of competent jurisdiction then such Term or Condition shall be severed and the remaining Terms and Conditions shall survive and remain in full force and effect and continue to be binding and enforceable.


These Terms and Conditions shall be governed by and construed in accordance with the law of England and you hereby submit to the exclusive jurisdiction of the English Courts.

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