Holidaymakers concerned about environment
26 January 2009 07:55
The majority of holidaymakers are concerned about the environmental impact their holidays will have.
The findings of an Ipsos MORI survey show that 83 per cent of travellers believe that it important their holiday does not damage the environment.
It was also discovered that a similar number of people thought trying the local cuisine and experiencing the local culture were also vital factors to their holiday experience.
Keith Richards, ABTA's head of business development and consumer affairs, said: "Climate change is the biggest challenge the industry faces.
"In the last seven years we have seen changes that would normally take 1,000 years and that has consequences for every environment around the globe."
Mr Richards added that although a number of industries "were streets ahead" in terms of reducing their carbon footprint, travel companies were starting to take a lead on responsible tourism.
It is well-recorded that backpacking holidays usually result in a significantly lower carbon footprint, due to their reduced reliance on air travel.