Bad weather drives Brits overseas
26 January 2009 11:59
Dismal weather in 2007 and an abundance of bargain holiday deals have prompted record numbers of Brits to take winter holidays this season.
That's according to the Association of British Travel Agents (Abta), which represents over 6,000 travel agencies and 850 tour operators throughout the British Isles.
Abta spokesman Sean Tipton said that package holidays bought from British tour operators are among the cheapest to be found anywhere in Europe, undercut only by the Portuguese market.
He added that the wide availability of bargain deals was this year made more attractive by December's bitterly cold weather, which on the heels of the summer-that-never-was came as the final straw for many Brits.
"Holidays bought from British tour operators are very cheap," Mr Tipton noted. "But the main reason that holiday bookings rose quite substantially over Christmas and New Year was because of the appalling weather we had over the summer."
Abta recently revealed that an estimated 3.5 million Brits were planning to head abroad over the Christmas and New Year break, up significantly from last year's figure of three million.