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Business tourists 'should have loyalty recognised'

17 September 2009 19:47

Business tourists 'should have loyalty recognised'

People who travel for business and often go back to the same hotel should be rewarded for their loyalty, it has been said.

Tim Wade, head of marketing for hotel chain Best Western, noted that the repeat trade that some business travellers bring to hotels is important to the sector.

He pointed out that value for money is still the most significant consideration for firms when their employees need to travel for business and urged hotels to remember this.

Companies may also find that a group travel insurance policy is the best value for money, instead of individual business travel insurance cover for all employees.

Talking about how hotels could attract business travellers he said: "As value is key, the rates offered must always be the most competitive and quality and service must be delivered."

According to research from British Airways, 95 per cent of those in business still see face-to-face meetings as essential in order for firms to establish cross-company relationships.

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