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Travellers demand Wi-Fi technology

23 January 2009 17:55

Travellers demand Wi-Fi technology

British travellers are increasingly coming to expect the provision of technological services such as free Wi-Fi access when they stay in a hotel, new research suggests.

According to Travelsupermarket, an online comparison site for annual travel insurance products, holidaymakers and business travellers are becoming "firmer" in their technological demands.

Bob Atkinson, travel expert at the holiday insurance website, suggested that hotels which embrace technological innovation will be the winners in the long-term.

"Wi-Fi is probably a given these days as opposed to a cable that you have to plug in," he said. "It's not that people are wanting more and more. It's that people are now expecting [technology to be provided].

Mr Atkinson also suggested that the provision of small things such as docking stations for iPods or chargers for BlackBerries and other types of mobile phone will also make a big difference to consumers.

Earlier this year, the American Hotel and Lodging Association suggested that IT is important for increasing guest satisfaction as well as improving employee efficiency and generating revenue.

It found that 85 per cent of surveyed hotels now offer Wi-Fi services.