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'Football for fun' kicks off in Africa

26 January 2009 11:19

'Football for fun' kicks off in Africa

A novel scheme to celebrate the 2010 Fifa World Cup in South Africa and help fight disease and poverty has been unveiled by an adventure holiday company.

Acacia Adventure Holiday's 'Football for Fun' campaign is offering its holidaymakers the chance to pay for and distribute a much prized £10 football during their African tour in a small expression of 'voluntourism'.

And £2 from each sale will go to fight Malaria, Aids and provide clean drinking water for locals.

Kate Plummer, sales and marketing coordinator of Acacia Adventure Holidays, hopes that the gesture will result in customers engaging with locals in a friendly game of football.

"The game of two halves can be enjoyed in dusty fields, townships or even in the bush, and with no particular stops marked out for the match this means that all our overland travellers can participate in the campaign," she said.

Britons considering travelling to Africa are reminded by experts to ensure that they take out the appropriate level of travel insurance to cover them should anything go wrong as part of their trip.