Eastern Europe 'dependent on UK holidaymakers'

06 December 2009 19:33

Eastern Europe 'dependent on UK holidaymakers'

The eastern European holiday market is dependent on visitors from the UK, it has been noted, so countries may see some improvement in demand when the market in Britain picks up.

According to TRI Hospitality Consulting, the number of UK visitors heading to Europe has dropped due to the impact of the recession and this has seen those in the travel sector "having a difficult time trying to maintain a balance between room rates and occupancy".

However, this low demand could make now an ideal time for Brits to get holiday insurance and grab a bargain trip to Eastern Europe, as hotel owners and others in the travel sector may be lowering their prices to try and tempt travellers.

"It is quite hard to predict when they are going to bounce back up, particularly for Eastern Europe or the leisure centric markets but there are some good signs on the market," said managing consultant at TRI Hospitality Puneet Kanuga.

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