Credit crunch 'doesn't limit holiday appeal'
26 January 2009 10:23
Most people would rather cut down on buying so called luxury items than not go on their summer holidays, new research from travel search engine Kayak.co.uk has found.
And despite the current unflattering exchange rate, giving holidaymakers less euros for their pound than this time last year, many are still hitting the holiday hotspots regardless.
Of those surveyed, 60 per cent are refusing to change their holiday plans, with a fair proportion of these travelling to Europe despite 66 per cent admitting to feeling the financial pinch.
Annie Wilson, business development director of Kayak.co.uk, said: "Last summer was one of the wettest on record and it's clear that sun-starved Brits value summer holidays far too highly to do without."
Travellers are warned to make sure they take out the correct travel insurance for the type of holiday they are planning on having.
Eastern Europe is seen to be a particular favourite among Brits, thanks to its cheaper cost of living with Montenegro showing a significant rise in tourists between 2000 and 2007, 1,045 to 13,000.