European destinations must consider price cuts
11 May 2009 07:21
Holiday destinations in Europe should consider cutting their accommodation prices, according to an industry organisation, as cash-strapped Brits reduce the cost of their vacations without losing their travel insurance.
The Association of Independent Tour Operators has suggested that as British holiday-makers are still the largest tourism market for many destinations across the continent resorts should consider reducing their prices.
Traditional holiday destinations are becoming under increasing pressure from locations outside the Eurozone, with Turkey and Croatia identified as Europe's cheapest option for bargain trips by the Post Office.
However, a spokesman for the association, which is formed of more than 150 tour operators, suggested that these conventional locations will remain popular.
He said: "Europe will always remain strong and it is always a default destination. It is easy to get to, it's convenient and there is a comfort that you are not that far away from home if needs be."
Last month, Hotels.com claimed that exotic locations are becoming better value for Brits as they do not adhere to the European currency.