Mid-life Britons seek adventure

28 May 2012 12:50

Adventure holidays, such as kayaking and safari trips, are more popular after a mid-life awakening

Adventure holidays, such as kayaking and safari trips, are more popular after a mid-life awakening

UK residents undergo a dramatic 'mid-life awakening' when it comes to going on holiday, according to new research.

In a study put together by YouGov, figures show that more than a third of Britons feel they are likely to get more adventurous with age, while more than half believe in the mid-life awakening effect inspiring more thrill seeking in later life.

The survey also shows a range of reasons why people are less likely to head out on adventure holidays in early life. While money was the single biggest factor, stopping 56% of people from pushing the boat out, a lack of time and family commitments were also major factors, being the biggest hurdle for 35% and 28% of younger travellers respectively.

In other figures, the type of holiday people consider to be adventurous was revealed to stretch far beyond the obvious candidates. While activity holidays such as safari tours were considered to be taking a walk on the wild side by two thirds of respondents, learning ballroom dancing tickled a quarter of the nation's sense of adventure while one in six feel a package holiday is quite risky enough.

Commenting on the findings, general manager of Discovery Networks UK and Ireland Susanna Dinnage said: "This study reminds us that it's never too late to step out of your everyday routine and take on a new and exciting challenge."

The new findings have led observers to remind those taking adventure holidays that no matter how well organised a trip, accidents are a constant possibility on more extreme pass times and that sport travel insurance is a vital part of holiday planning.

Copyright Press Association 2012

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