Call for an instant quote 0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
28 May 2012 12:50
Adventure holidays, such as kayaking and safari trips, are more popular after a mid-life awakening
UK residents undergo a dramatic 'mid-life awakening' when it comes to going on holiday, according to new research.
In a study put together by YouGov, figures show that more than a third of Britons feel they are likely to get more adventurous with age, while more than half believe in the mid-life awakening effect inspiring more thrill seeking in later life.
The survey also shows a range of reasons why people are less likely to head out on adventure holidays in early life. While money was the single biggest factor, stopping 56% of people from pushing the boat out, a lack of time and family commitments were also major factors, being the biggest hurdle for 35% and 28% of younger travellers respectively.
In other figures, the type of holiday people consider to be adventurous was revealed to stretch far beyond the obvious candidates. While activity holidays such as safari tours were considered to be taking a walk on the wild side by two thirds of respondents, learning ballroom dancing tickled a quarter of the nation's sense of adventure while one in six feel a package holiday is quite risky enough.
Commenting on the findings, general manager of Discovery Networks UK and Ireland Susanna Dinnage said: "This study reminds us that it's never too late to step out of your everyday routine and take on a new and exciting challenge."
The new findings have led observers to remind those taking adventure holidays that no matter how well organised a trip, accidents are a constant possibility on more extreme pass times and that sport travel insurance is a vital part of holiday planning.
Copyright Press Association 2012
19 October 2018
Pregnant women who suffer from pre-eclampsia have a greater risk of developing dementia, new research suggests.
[more...]
18 October 2018
The UK's average life expectancy is predicted to increase from 80.8 years to 83.3 years over the next 20 years, according to new research.
17 October 2018
Family doctors are being urged to prescribe physical activity for patients living with some of the most common medical conditions.
16 October 2018
Patients with brain tumours lose out on almost £15,000 per year, a new report has revealed.
13 October 2018
Chris Grayling has given his "categorial assurance" to Parliament that a no-deal Brexit will not ground flights in and out of the UK, despite recent warnings from experts that this remains a possibility.
12 October 2018
The rising cost of fuel could force more airlines out of business, the boss of easyJet has warned.
11 October 2018
The image of the boozy backpacker might be a thing of the past as a new study suggests more and more youngsters are shunning alcohol completely.
10 October 2018
The NHS says just one in 10 drinks sold in English hospitals will be sugar-sweetened, as part of its bid to curb rising obesity levels.
09 October 2018
More than 260,000 diabetes patients were put at risk of lasting harm or even death during hospital stays last year due to medication errors, a new report has revealed.
06 October 2018
NHS patients with a specific type of lymphoma will soon be able to access a "game-changing" new treatment, health officials have revealed.
05 October 2018
People living with diabetes are being warned they might be "unwittingly" storing their insulin incorrectly.
04 October 2018
The world's first commercial jet part-powered by a new form of biofuel touches down in London on Wednesday (3rd October).