Call for an instant quote 0345 90 80 161
Open Mon to Fri 08:30 - 19:00 | Sat 09:00 - 16:00 (GMT)
28 May 2012 12:50
Adventure holidays, such as kayaking and safari trips, are more popular after a mid-life awakening
UK residents undergo a dramatic 'mid-life awakening' when it comes to going on holiday, according to new research.
In a study put together by YouGov, figures show that more than a third of Britons feel they are likely to get more adventurous with age, while more than half believe in the mid-life awakening effect inspiring more thrill seeking in later life.
The survey also shows a range of reasons why people are less likely to head out on adventure holidays in early life. While money was the single biggest factor, stopping 56% of people from pushing the boat out, a lack of time and family commitments were also major factors, being the biggest hurdle for 35% and 28% of younger travellers respectively.
In other figures, the type of holiday people consider to be adventurous was revealed to stretch far beyond the obvious candidates. While activity holidays such as safari tours were considered to be taking a walk on the wild side by two thirds of respondents, learning ballroom dancing tickled a quarter of the nation's sense of adventure while one in six feel a package holiday is quite risky enough.
Commenting on the findings, general manager of Discovery Networks UK and Ireland Susanna Dinnage said: "This study reminds us that it's never too late to step out of your everyday routine and take on a new and exciting challenge."
The new findings have led observers to remind those taking adventure holidays that no matter how well organised a trip, accidents are a constant possibility on more extreme pass times and that sport travel insurance is a vital part of holiday planning.
Copyright Press Association 2012
09 December 2019
Marvel at views of the world's most spectacular peaks.
[more...]
02 December 2019
Marvel at the world's most magnificent creatures in untouched corners of the globe.
28 November 2019
Forget stopovers, sleeping pills and binging on in-flight entertainment. A slice of winter sun is just a short flight away.
Will you see in 2020 from a totally new destination? See how they celebrate around the world.
18 November 2019
Keen to get under the skin of the samba city? Take a look at some of the must-sees and must-dos in Rio de Janeiro.
While the Amazon amazes, there's much more to Brazil than the world's largest rainforest. Join us for an expedition into the country's lesser known natural attractions.
12 November 2019
The nation on the Nile offers intrigue beyond your wildest imagination. Check out our top 5 things to see and do.
Immerse yourself in the food, parades and spirit of America's favourite holiday, across five unique locations.
04 November 2019
Head to the Southern Hemisphere for sun, sea and spectacles of the wild kind.
As the nights draw in, we're turning our thoughts to the warmer climes of the Southern Hemisphere and treks in Patagonia that will put a spring in your step...
Escape the UK's shorter autumn days and head to the Southern Hemisphere for sun and sporting fun.
21 October 2019
Struggling for holiday inspiration? Let us inspire you with our list of book-themed breaks.