Call for an instant quote 0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
28 May 2012 12:50
Adventure holidays, such as kayaking and safari trips, are more popular after a mid-life awakening
UK residents undergo a dramatic 'mid-life awakening' when it comes to going on holiday, according to new research.
In a study put together by YouGov, figures show that more than a third of Britons feel they are likely to get more adventurous with age, while more than half believe in the mid-life awakening effect inspiring more thrill seeking in later life.
The survey also shows a range of reasons why people are less likely to head out on adventure holidays in early life. While money was the single biggest factor, stopping 56% of people from pushing the boat out, a lack of time and family commitments were also major factors, being the biggest hurdle for 35% and 28% of younger travellers respectively.
In other figures, the type of holiday people consider to be adventurous was revealed to stretch far beyond the obvious candidates. While activity holidays such as safari tours were considered to be taking a walk on the wild side by two thirds of respondents, learning ballroom dancing tickled a quarter of the nation's sense of adventure while one in six feel a package holiday is quite risky enough.
Commenting on the findings, general manager of Discovery Networks UK and Ireland Susanna Dinnage said: "This study reminds us that it's never too late to step out of your everyday routine and take on a new and exciting challenge."
The new findings have led observers to remind those taking adventure holidays that no matter how well organised a trip, accidents are a constant possibility on more extreme pass times and that sport travel insurance is a vital part of holiday planning.
Copyright Press Association 2012
18 August 2018
Diets that replace carbohydrates with protein or fat should be avoided due to a possible association with shortened life spans, scientists have warned.
[more...]
17 August 2018
People living with HIV could be offered a long-lasting injection that controls the virus and protects patients from developing AIDS.
16 August 2018
Holidaymakers in the UK will be hit by more train price hikes from next year, after the Government announced ticket prices will increase by 3.2% in January.
15 August 2018
A simple blood test could help GPs detect a rare form of bone marrow cancer much earlier, a new study suggests.
14 August 2018
Passengers arriving at Heathrow Airport last month faced queues of over two and a half hours at passport control, new figures have revealed.
11 August 2018
Hundreds of Ryanair flights will not take off as planned on Friday due to pilot strikes in five countries.
10 August 2018
Fad diets that cut out carbs while increasing fat consumption could lead to an increased risk of diabetes, according to new research.
09 August 2018
HIV testing has become even more accessible after a self-testing kit was made available from a High Street retailer.
08 August 2018
Women patients are more likely to survive a heart attack if they are treated by a female doctor, a new US study has revealed.
07 August 2018
The head of British Airways has branded two-hour queues facing travellers at Heathrow's passport control as a "border farce."
04 August 2018
Simple factors such as gender and body mass can help doctors to personalise care for patients with type 2 diabetes and avoid harmful side effects, according to a study.
03 August 2018
Gatwick Express must no longer claim it runs "non-stop to Victoria station in half an hour" and "in just 30 minutes" unless it can achieve the time in most cases, a watchdog has ruled.