New Zealand to get tourism funding
26 January 2009 08:39
More than AUS$2 million (£94 million) is set to be put into improving the experience of visiting New Zealand for tourists, it has been reported.
The cash injection will go towards bettering four main areas which affect holidaymakers in the country - the environment, offshore marketing, tourism research and workforce issues.
The extra funding was announced by the country's tourism minister Damien O'Connor who was speaking at a conference in Christchurch.
"The [tourism] industry is one of the most significant contributors to the New Zealand economy," the minister said.
"Its sheer size and its potential to help transform our economy into one which is more sustainable and of higher value means it is a priority sector for government attention."
New Zealand has long been a popular destination for travellers and particularly young people on gap years.
Its popularity has been boosted in recent years thanks to its spectacular landscape being featured in a number of high profile films including The Lord of the Rings.