Peru attracting 'luxury holidaymakers'
26 January 2009 10:36
Tourist chiefs in Peru are said to be focusing most of their campaigns towards luxury travellers who are willing to splash out while travelling in the country.
Reuters says that the government of the South American destination is delighted with the influx of foreign travellers and that it now it hopes to attract those who spend more than gap year students and backpackers.
"It's not that we don't like backpackers ... but a lot of our campaigns are focused on luxury," Mercedes Araoz, Peru's trade and tourism minister, told the news agency.
Holidaymakers they are hoping to attract to the region include those looking for spa holidays and health trips as well as eco-tourists.
They are also hoping to see a rise in the number of young couples opting to get married and spent their honeymoon in the country.
The tourist industry generates around $2 billion to Peru's economy which can help poor communities to prosper.
Those planning on splashing out on a luxury holiday to Peru are urged to ensure they have travel insurance before they fly.