2012 Games to drive British tourism
03 March 2009 07:22
The 2012 Olympics will provide real and tangible benefits to Britain's tourism industry, it has been suggested.
Lord Sebastian Coe told attendants at the recent UKinbound convention that the whole of the UK could see an increase in numbers of foreign visitors - the same way that Barcelona and Sydney did after they hosted the prestigious sporting event.
VisitBritain recently suggested that the Summer Games could generate up to £2 billion for Britain's international visitor economy.
There could also be an influx in domestic trips to London, although people heading down to watch the athletes would be wise to take out a travel insurance policy.
Lord Coe told the Manchester conference: "There is the potential to deliver off the back of sport some really serious benefits that I know are close to the hearts of all of you in this room."
He suggested that a successful bid by England for the 218 World Cup could also lead to a Golden Generation of sports-driven growth in UK tourism.
The report by Visit Britain suggested that the majority of tourism growth derived from the Games will occur in the four years after it.