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London 'to see increased demand'

20 July 2009 12:36

London 'to see increased demand'

Brits taking holidays within the UK will help to up demand for hotels in London, it has been claimed.

Nigel Pocklington, managing director for Europe, Middle East and Africa at, commented that hotel rates usually reflect the state of the world economy.

"If demand is sluggish, the rates fall," he said.

Visiting hotels which have reduced their rates to try and tempt holidaymakers during the downturn could help Brits save money on a trip.

However, cutting back on holiday insurance to save even more money may prove more costly in the long term should a claim need to be made.

According to figures from Deloitte, hotels in London are not faring too badly in the recession.

Research from the firm shows that revenue per available room in London and the surrounding regions is down by 11.1 per cent.

Whether Brits are planning on taking a break close to home, or jetting off to sunnier climes, travel insurance may be an essential purchase to cover against the financial cost of sorting out a problem on a holiday.