UK hotels have 'responded to the economic downturn'
03 June 2009 06:12
Hotels in the UK are doing all they can to remain appealing to holidaymakers, it has been claimed.
According to Hotels.com, one of the main things hotels are doing in order to attract business from travel insurance customers is drop their prices.
Nigel Pocklington, managing director for Hotels.com EMEA, explained that this is the "first reason" that UK hotels are managing to weather the economic storm to a better extent than those in other countries.
Mr Pocklington made his comments in response to new research from STR Global, which showed that room occupancy hotels in the UK to be almost 70 per cent - the best rate among all the countries surveyed.
He also noted that the "weakness of sterling" is making the UK increasingly popular among foreign travellers.
"When you factor in the fact that the euro or dollar are a lot stronger, then a 12 per cent discount for a UK traveller would actually work out as a 30 per cent discount for a foreign traveller," Mr Pocklington said. "All of a sudden the UK is a destination that is very attractive from a price point of view."