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Sri Lanka tourism increases

26 January 2009 12:12

Sri Lanka tourism increases

Increasing numbers of Britons are taking their holidays further abroad, with Sri Lanka becoming a popular destination.

Figures from the Sri Lankan tourism board have revealed that the country expects around 100,000 visitors from the UK along this year, up from 88,000 in 2006.

And in October this year, the Sri Lankan Tourism Promotional Bureau (SLTPB) has revealed there were 29.4 per cent more Britons visiting the country compared to the same month in 2006.

Of course, one big reason for the increase in travel between the two countries is the current cricket Test series, which has brought in thousands of cricket fans for the three-test series in December.

And optimism in the country is improving following the devastating tsunami of Boxing Day 2004.

"This ongoing support from the trade is extremely important for this small island, particularly given the recent isolated military conflicts and their perceived threat to tourists," a spokesman for the SLTPB said.

Travellers heading abroad – especially outside the EU – are urged to make sure their travel insurance not only covers them for the duration of their holiday, but also any activities they get involved in while away.