Travel websites 'begin holiday experience'
26 January 2009 10:02
Travel websites have to be more than just avenues to book a holiday because they are the start of the holiday experience, according to the web design company Fortune Cookie.
Justin Cooke, the managing director of the firm, said: "The website is the start of the holiday experience – it's about asking you where you want to go, how much you want to spend and what it is you are looking for."
He added that some companies are beginning to factor these things into their websites now, allowing potential holidaymakers to filter and search towards their own tastes and situations.
Mr Cooke told an audience at the Internet World Conference at Earls Court earlier this month that creating a "great user experience" would help companies draw further hits to their sites.
Which? Holiday magazine found in its recent research that the most common frustration with booking a holiday online for 63 per cent of respondents was having to register with the website before a booking could be made.