Holidays during term-time to become more popular
26 January 2009 07:41
A number of parents would be willing to book a family holiday during term-time, new research has revealed.
Online research carried out for www.holiday09.tv by Opinion Matters indicated that one in three parents will be more inclined to take their children out of school to enjoy a break next year.
The poll of 1,250 adults also showed that six out of ten British people questioned said that they are wary of "traditional holiday brochures".
What's more, over 50 per cent of respondents said that they would be seeking financial advice before booking a holiday for 2009, while more than 25 per cent revealed that they would be organising a trip for a city in the UK.
Ceriann Mullins, editor of Holiday '09 said that the results showed how much of an impact the credit crunch has had on people's spending on leisure.
She explained: "It's clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process."
The survey also showed that one in ten people are thinking about going on a camping holiday next year.