Online travel sites 'thrive from downturn'
26 January 2009 07:44
While overall online traffic to travel websites fell by 4.6 per cent year-on-year in September, budget companies within the sector bucked the trend and actually saw a rise of 5.3 per cent.
That is according to new research by Hitwise, which noted that the top ten budget travel companies in the UK attracted 7.1 per cent of all visits to travel websites last month.
Marking a rise on the figure of 6.4 per cent witnessed in 2007, Hitwise UK director of research Robin Goad said that the study suggests key brands are succeeding in weathering the difficulties.
"Each of the top three budget travel websites in the UK - easyJet, Ryanair and Travelodge - has experienced at least a 20 per cent increase in UK internet traffic over the last 12 months," he noted.
Recent research by the Association of British Travel Agents found that in spite of the economic downturn, eight out of ten Brits view taking an annual holiday as being a necessity.