Fewer people use travel agents to book holidays
26 January 2009 10:04
Travel agents still have a future in the holiday industry despite an increasing number of holidaymakers booking online, claims a travel website.
In a survey of over a thousand UK adults, only 20 per cent of people used a travel agent to book their holiday, according to research by internet company Ciao Surveys.
More people are confident enough to book a holiday online and organise their own travel insurance but this will not spell the end for travel agents as they will be able to adapt.
In the future travel agents will specialise to appeal to unique holiday makers, say Travelsupermarket.com.
Kayte Williams, holidays manager at Travelsupermarket.com, said: "Where I think the travel agents will still have a market for more tailor made holidays; where people need that extra level of support."
According to Which?, 81 per cent of people who used travel agents to book their holiday felt they had received honest, trustworthy advice.