Green issues fail to stop holiday plans
26 January 2009 07:38
A new study has suggested that British holidaymakers are unwilling to let fears about their carbon footprint interrupt plans to enjoy a holiday overseas, Travel Mole reports.
The poll by customer insight specialist G2 Data Dynamics took in responses from 1,000 UK consumers, of whom 55 per cent said eco concerns played no part in their holiday bookings.
What's more, a mere two per cent said they invest in the carbon offsetting option when flying, while a similarly low proportion had given up overseas air travel altogether.
"Clearly this is a blow to green pressure groups and government departments keen to persuade people to think more carefully about their travel decisions," commented G2 Data Dynamics spokesman Kevin Slatter.
"Tourism companies that want to make a real reduction to their impact on the environment need to think more carefully about how they get green messages across in their marketing."