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Green tourism no longer 'niche'

22 September 2008 10:46

Green tourism no longer 'niche'

The Association of British Travel Agents (ABTA) said that environmental tourism is no longer a niche or specialty sector but has become a mainstream area of focus.

Both industry and travellers have become attune to the idea of eco-friendly travel, with more than one million responsible holidays taken in 2006, according to a Mintel report.

Frances Tuke, spokesperson for ABTA said that while consumers are aware of the concerns, demand for more developed green tourism will be seen once more positive action is being taken.

"Public awareness of it is very high but it's an issue that people don't really want to be reminded of when they're on holiday," he said.

"It needs to be very easy for people to make those kinds of [green] choices, so accreditation schemes are a really good idea for companies to show to customers what they are doing."

A survey conducted in August 2007 by Lonely Planet found that 84 per cent of people would consider offsetting their emissions in the future while 31 per cent had done so in the past. ADNFCR-1320-ID-18542693-ADNFCR