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Holiday company looks to improvers customer memory

26 January 2009 08:36

Holiday company looks to improvers customer memory

One holiday company is to attempt to improve the memory of its passengers so they don't forget how much fun they had on their break.

Research from Leger Holidays has found that the lifespan of a person's holiday memories is six years, 11 months, one week, four days, seven hours and six minutes.

And to try and make them last a lifetime the company is working alongside eight times World Memory Champion Dominic O'Brien.

Customers on selected European escorted tours will have free access to brain exercises, memory game booklets, handheld brain training consoles and meditation classes.

One thing a person should not forget, however, is to make sure they take out travel insurance in case any problems, such as the need for emergency treatment, ensues on a holiday.

Huw Williams, marketing director at Leger Holidays, said: "Holidays play a huge role in our life and we spend much of the year saving, planning and looking forward to going away – we want our guests to keep their memories as long as possible.

"We hope that our free brain training memory initiative, albeit relaxed and fun, will enhance our customer's experience with us and lead to a longer-lasting holiday memory."ADNFCR-1320-ID-18739833-ADNFCR